Free Essays on Truth In The Scarlet Letter

There are many images of truth shown in Hawthorne’s novel, â€Å"The Scarlet Letter.† These images give the reader a look into the minds of the characters and a different perspective on the situations at hand. Many of these images show a turning point in the novel, as well. Dimmesdale, Pearl and Hester show the different instances where truth was brought out in society. In the beginning of the novel, there is a scene in which Hester was forced to stand on the scaffold and have everyone scorn her. She shows the scarlet A on her chest for all to see, and braves their criticism. Although Hester is one with a great sin, according to the Puritan society she lives in, she also shows the truth these situation because she is letting the people recognize her sin and acknowledge it. She chooses not to hide the truth from them, unlike reverend Arthur Dimmesdale. At one point during the novel, Dimmesdale is so fixed on his sin that it has caused his downfall and worn him away. In this scene, he goes to the scaffold after his election day sermon and asks Hester and Pearl to join him because he is so weak that he can barely support himself. In this instance, the reader sees that truth is finally exposed to Dimmesdale’s followers in the book, and this is a highly significant scene. Dimmesdale tells his followers that he deceived him and about how he has done so. He has felt guilt for so long and finally he passes away with no secrets to hide from anyone; a burden has been lifted off his mind and he dies peacefully. He knew that he was so worn out from the entire situation that it would be too late to be saved anyway. This scene is also important to the chraracterization of Hester because it is the first time that she is not in complete control of her emotions. The most significant reason for Dimmesdale’s breakdown is evident throughout the course of the plot. It is the fact that he has kept his sin a secret. Because of his... Free Essays on Truth In The Scarlet Letter Free Essays on Truth In The Scarlet Letter There are many images of truth shown in Hawthorne’s novel, â€Å"The Scarlet Letter.† These images give the reader a look into the minds of the characters and a different perspective on the situations at hand. Many of these images show a turning point in the novel, as well. Dimmesdale, Pearl and Hester show the different instances where truth was brought out in society. In the beginning of the novel, there is a scene in which Hester was forced to stand on the scaffold and have everyone scorn her. She shows the scarlet A on her chest for all to see, and braves their criticism. Although Hester is one with a great sin, according to the Puritan society she lives in, she also shows the truth these situation because she is letting the people recognize her sin and acknowledge it. She chooses not to hide the truth from them, unlike reverend Arthur Dimmesdale. At one point during the novel, Dimmesdale is so fixed on his sin that it has caused his downfall and worn him away. In this scene, he goes to the scaffold after his election day sermon and asks Hester and Pearl to join him because he is so weak that he can barely support himself. In this instance, the reader sees that truth is finally exposed to Dimmesdale’s followers in the book, and this is a highly significant scene. Dimmesdale tells his followers that he deceived him and about how he has done so. He has felt guilt for so long and finally he passes away with no secrets to hide from anyone; a burden has been lifted off his mind and he dies peacefully. He knew that he was so worn out from the entire situation that it would be too late to be saved anyway. This scene is also important to the chraracterization of Hester because it is the first time that she is not in complete control of her emotions. The most significant reason for Dimmesdale’s breakdown is evident throughout the course of the plot. It is the fact that he has kept his sin a secret. Because of his...

Voting Rights Background for Students

Voting Rights Background for Students In any presidential election year, the months before the election afford middle and high school teachers a great opportunity to engage students in the new  The College, Career, and Civic Life (C3) Framework for Social Studies State Standards  (C3s)These new frameworks  center on guiding students in activities so that they can see how citizens apply civic virtues and democratic principles and have the opportunity to see actual civic engagement in the democratic process. Principles such as equality, freedom, liberty, respect for individual rights, and deliberation [that] apply to both official institutions and informal interactions among citizens. What Do Students Already Know About Voting in the United States? Before launching an election unit, poll students to see what they already know about the voting process. This can be done as a KWL,  or a chart that outlines what students already Know, Want to know, and what they Learned  after the unit is completed. Using this outline,  students can prepare to research a topic and use it to track information gathered along the way: â€Å"What do you already ‘know’ about this topic?†Ã‚   â€Å"What things do you ‘want’ to learn about the topic, so you can focus your research?† and   â€Å"What did you ‘learn’ from doing your research?† An Overview of K-W-L This KWL begins as a brainstorming activity. This can be done individually or in groups of three to five students. Generally, 5 to 10 minutes individually or 10 to 15 minutes for group work is appropriate. In asking for responses, set aside enough time to hear all responses. Some questions could be (answers below): How old must you be to vote?  What requirements are there for voting other than age?  When did citizens get the right to voteWhat are your state’s voting requirements?  Why do you think people vote?  Why do you think people choose not to vote? Teachers should not correct the responses if they are wrong; include any conflicting or multiple responses.  Review the list of responses and note any discrepancies which will let the teacher know where more information is needed. Tell the class that they will be referring back to their responses later in this and in upcoming lessons. History of Voting Timeline: Pre-Constitution Inform students that the highest law of the land, the Constitution, mentioned nothing about voting qualifications at the time of its adoption. This omission left voting qualifications up to each individual state and resulted in widely varying voting qualifications. In studying the election, students should learn the definition of the word  suffrage: Suffrage (n) the  right  to  vote,  especially  in  a  political  election. A timeline  of the history of voting rights is also helpful to share with students in explaining how the right to vote has been connected to citizenship and civil rights in America. For example: 1776: Only people who own land can vote when the Declaration of Independence signed.1787: No federal voting standard states decide who can vote when the U.S. Constitution is adopted. Voting Rights Timeline: Constitutional Amendments In preparation for any presidential election, students can review the following highlights that show how voting rights have been extended to different groups of citizens through six (6) suffrage amendments to the Constitution: 1868: 14th Amendment:  Citizenship is defined and granted to former slaves, but voters are explicitly defined as male.1870: 15th Amendment:  The right to vote cannot be denied by the federal or state governments based on race.1920: 19th Amendment:  Women have the right to vote in both state and federal elections.  1961: 23rd Amendment:  Citizens of Washington, D.C. have the right to vote for U.S. president.  1964: 24th Amendment:  The right to vote in federal elections will not be denied for failure to pay any tax.1971: 26th Amendment:  18-year-olds are allowed to vote. Timeline for Laws on Voting Rights 1857: In the landmark case Dred Scott v. Sandford, the US Supreme Court rules that â€Å"a black man has no rights a white man is bound to respect.† African Americans are further deprived of the right to citizenship and, by extension, the right to vote.1882: Congress passes the Chinese Exclusion Act, which establishes restrictions and quotas on Chinese immigration while legally excluding Chinese persons from citizenship and voting.  1924: The Indian Citizenship Act declares all non-citizen Native Americans born in the USA to be citizens with the right to vote.1965: The Voting Rights Act is signed into law, prohibiting any election practice that denies the right to vote to citizens on the basis of race and forces jurisdictions with histories of voter discrimination to  submit any changes to its election laws to the government for federal approval prior to taking effect.1993: The National Voter Registration Act requires states to permit mail-in registration, and make registr ation services available at DMVs, unemployment offices, and other state agencies. Questions About Researching Voting Rights Once students are familiar with the timeline of the Constitutional Amendments and the laws that provided the right to vote to different citizens, students can research the following questions: What were ways states denied certain people the right to vote?Why was each of the different laws on voting rights created?Why were specific Constitutional Amendments on voting necessary?Why do you think it took so many years for women to attain the right to vote?Which historical events contributed to each of the Constitutional Amendments?Are there any other qualifications necessary to vote?Are there citizens today that are denied the right to vote? Terms Associated With Voting Rights Students should become familiar with some of the terms associated with the history of voting rights and the language of the Constitutional Amendments: poll tax:  A poll or head tax is one imposed equally on all adults at the time of voting and is not affected by property ownership or income.literacy test: Literacy tests were used to keep people of color and, sometimes, poor whites from voting, and they were administered at the discretion of the officials in charge of voter registration.grandfather clause:  (or grandfather policy) A provision in which an old rule continues to apply to some existing situations while a new rule will apply to all future cases.  residency: Voting residence is within the state of legal residence or domicile. It is the true, fixed address that is considered a permanent home and a physical presence.  Jim Crow Laws:  The segregation and disenfranchisement laws known as Jim Crow represented a formal, codified system of racial apartheid that dominated the American South for three-quarters of a century beginning in the 1890s.  Equal Rights Amendment: (ERA) a proposed amendment to  the  United   States  Constitution  designed to guarantee  equal rights for women.   In 1978, a joint resolution of Congress extended the ratification deadline to June 30, 1982, but no further states ratified the amendment. Several organizations continue to work for the adoption of the ERA. New Questions for Students Teachers should have students return to their KWL charts and make any necessary corrections. Teachers can then have students use their research on laws and specific Constitutional Amendments to answer the following new questions: How does your new knowledge of suffrage amendments change or support your earlier answers?After nearly 150 years of voting rights being added to the Constitution, can you think of any other group that has not been considered?What questions do you still have about voting? Review Founding Documents The new C3 Frameworks encourage teachers to look for civic principles in texts such as the founding documents of the United States. In reading these important documents, teachers can help students understand different interpretations of these documents and their meanings: What claims are made?What evidence is used?  What language (words, phrases, images,  Ã‚  symbols) is used to persuade  the documents audienceHow does the documents language indicate  a particular point of view?   The following links will take students to founding documents associated with voting and citizenship. Declaration of Independence: July 4, 1776.  Ã‚  The Second Continental Congress, meeting in Philadelphia in the Pennsylvania State House (now Independence Hall), approved this document  severing the colonies ties to the British Crown. United States Constitution: The Constitution of the United States of America is the supreme law of the United States. It is the source of all government powers, and also provides important limitations on the government that protect the fundamental rights of United States citizens.  Delaware was the first state to ratify, December 7, 1787; the Confederation Congress established March 9, 1789, as the date to begin operating under the Constitution.   14th Amendment:  Passed by Congress June 13, 1866, and ratified July 9, 1868,   extended liberties and rights granted by the Bill of Rights to former slaves. 15th Amendment:  Passed by Congress February 26, 1869, and ratified February 3, 1870,   granted African American men the right to vote. 19th Amendment:  Passed by Congress June 4, 1919, and ratified on August 18, 1920,   granted women the right to vote. Voting Rights Act:  This act was signed into law on August 6, 1965, by President Lyndon Johnson. It outlawed the discriminatory voting practices adopted in many southern states after the Civil War, including literacy tests as a prerequisite to voting. 23th Amendment:  Passed by Congress June 16, 1960. Ratified March 29, 1961;  giving residents of the District of Columbia (DC) the right to have their votes counted in presidential elections. 24th Amendment:  ratified on January 23, 1964, was passed to address the poll tax, a state fee on voting. Student Answers to Questions Above How old must you be to vote?   In the United States,  twenty-one states permit 17-year-olds to vote in  primary elections  and caucuses if they will be 18 by election day.   What  requirements  are there for voting other than age?   You are a U.S. citizen.You meet your state’s residency requirements. When did citizens get the right to vote? The  United States Constitution  did not originally define who was eligible to vote; Amendments have extended rights to various groups. Student answers will vary on the following questions: What are your state’s voting requirements?  Why do you think people vote?  Why do you think people choose not to vote?

Current Event Assignment Essay Example | Topics and Well Written Essays - 500 words

Current Event Assignment - Essay Example At present, we are at 385 ppm and increasing at 2 ppm each year primarily because of burning of fossil fuels. Because of this, the global temperatures have slowly been rising. The scientists claim that previous observations of melting ice in the polar region and the discovered release of greenhouse gases from our warming soils and waters indicate that the deterioration in our atmosphere is now moving at a faster pace. â€Å"Once CO2 gas is released, a large fraction of it stays in the air for hundreds of years† (Krajik). These same scientists believe that the dreaded process is still reversible if emissions from coal would be eliminated by the year 2030. The use of alternative fuel sources would also contribute a great deal to slowing down the process of global warming. Geoengineering solutions, which are said to artificially remove 50 ppm of carbon dioxide from our atmosphere, would cost a hefty amount of money. Directing said funds to reforestation would yield similar results. Our present age of industrialization has plunged our world into this environmental crisis and â€Å"the greatest danger is continued ignorance and denial, which would make tragic consequences unavoidable." (Sato & Karetcha as quoted by Krajik). The article presents a grim picture of our environment. Where before, our thoughts were in sparing the following generation of the effects of global warming, the article now points out that the devastating effects of global warming is something that our present generation may suffer. The article pointedly brings to our attention the alarming levels of carbon dioxide in our atmosphere, and how these levels are speedily rising. We have no one to blame but ourselves with this grim occurrence. The strides that our industries have taken in the past few years have made us very vulnerable to global warming. Our demands for easier and

Computer-Based Instruction Term Paper Example | Topics and Well Written Essays - 2500 words

Computer-Based Instruction - Term Paper Example This CBI technology was more advanced from the one that was used initially being used in the military and was comprised of video disc players that had been joined together with computers. One decade later, the video discs were replaced by the CD-ROM that led to the introduction of a CBI technology that enabled the production of high-quality video and audio segments that were highly compelling. CBI has proven to be an effective method of learning and teaching even during those old times when the technology was very basic and using videodiscs. There have been various studies that have been conducted primarily to ascertain the effectiveness of this training techniques. Fletcher (1990) and Kulik (1994) research studies are termed to be among the most renowned studies on this topic since they carried out in different settings like military training and education centers. According to most of these studies, computer based instruction has been proven to be more effective and less costly compared to the conventional training techniques. Similar findings were confirmed by a study that was conducted by Kulik (1998) that involved analyzing 97 studies that were comparing different classes whereby some were using CBI with others applying the traditional techniques of teaching However, the first reported use of the Computer Based Instruction was made in 9157with the first successful use of computer-based instruction and in particular multimedia delivery device being introduced in the early 1980s (Shlechter, 1991).

Manus for example refuses to speak Essay Example for Free

Manus for example refuses to speak Essay The opening movement can be referred to as the gathering where the characters are introduced to the audience9. It is evident that the sequence in which Friel presents the characters to the audience on stage is significant. Primarily, an obvious observation to make would be the entrance of the Irish community to the stage, followed by the English. However, the entrance of the Irish community to the stage alone is equally important, appropriately starting with Manus, Sarah and Jimmy Jack. These characters are the least accepting of Englands colonialism, and refuse to acknowledge the inevitable changes (Manus for example refuses to speak English. ). It is quite fitting therefore that Owen is the last Irish member to enter the stage; for he has not only embraced the unavoidable changes, but he has joined forces with the English to enforce them. Unlike his brother Hugh, and the other Irish members, he fails to appreciate that the roots of the Irish culture are masked in language. Friel also has additional reasoning for such a pattern of entrance. Hughs entrance following his attendance at the baptism of Nellie Ruadhs baby for example enhances the importance of naming in the play. I strongly agree with the critic Leon Litvack who stresses It is not so much the naming and the changing of names, but what that signifies and what those names signify in a particular context10. In the second and third acts there is celebration and breakdown together. Effectively, Friel contrasts the first two celebratory acts with the final act of breakdown, to represent the scattering of the Irish people and the collapse of the Irish culture. Hughs return from the christening of Nellie Ruadhs baby in Act one and his return from the babys wake in Act three symbolises simultaneously Britains colonialism of Ireland, and the death of the Irish language. Baile Beag can be perceived in Translations as a microcosm of Ireland11. In a similar way, one could thus support the view that the desire of the English to make a map is itself a microcosm Englands desire to colonise Ireland. Therefore, Friel uses this to represent how the roots of the Irish culture are destroyed, through the destruction of Irelands place names. Lanceys blinkered statement that a map is a representation on paper reinforces this viewpoint. However, I disagree with critics such as Andrews who over historicize the play, claiming that Friel attempted to portray the map as an extreme act of colonialism. In order to correct Friels so called historical errors Andrews claims that the map was much more of a civil measure, rather than an oppressive military act. In support of Friels own words that the play has to do with language and language only it is important to highlight the relationship between names and identity. Friel maintains that names, culture and relationships (embodied in language), establish identity. He supports this theory through the character of Sarah, a girl with speech difficulties, silenced by the colonisers she knows she cannot. She closes her mouth. Her head goes down. In contrast to this, in A Passage to India Forster suggests that identity is found on a more spiritual level, and is only masked by names, culture and relationships. Ironically, while Forster focuses on the complexity of three different religions, places and seasons to emphasise the importance of the individual, Friel adopts the small hedge school of Baile Beag, and the personal relationships within the school to stress the significance of language on a larger scale, and its importance when considering Irelands loss of identity through colonisation. In A Passage to India Forster questions the importance of language, relationships and culture, illustrating the significance of the spiritual understanding of the individual. Forster achieves this primarily through the character of Mrs Moore, and the spirituality of Hinduism. However, the issue of colonialism is less important in A Passage to India, and plays a more prominent role in Friels Translations. Unlike Forster, through the colonialism of Baile Beag Friel demonstrates his belief that the core of a persons individuality is held in language, and without it their culture, relationships and names are lost.

Death Penalty Arguments Essay -- Informative Essays

Many victims of murdered people say that the death penalty should be re-introduced in to our society. They say that the murderer doesn't deserve to live while others argue the point. I will examine the arguments on both sides. If we turn to the bible for some advice whether or not to re-introduce the death penalty we can find help in the Old Testament. The covenant recorded in Genesis 9 says, "whoever sheds the blood of man, by man shall his blood be shed." This is the same as what the Old Testament teaches us stating, "an eye for an eye and a tooth for a tooth." Does this mean that if someone murders our loved ones that we should have the right to kill them? If we look to Genesis again we see the bible telling us, "so God looked upon the Earth, and indeed it was corrupt; for all flesh had corrupted their way on the Earth. And God said to Noah, "The end of all flesh has come before Me, for the Earth is filled with violence through them; and behold, I will destroy them." This shows us that without the death penalty, lawl...

Introduction to Marketing M1 and D1

Introduction to Marketing – Comparing Marketing Techniques in H&Meting Techniques in Hollister and Primark For this assignment I was meant to write about Primark and Hollister. I am still basing part of my assignment on Primark. But, I have changed Hollister to H & M as I was unable to find any information on Hollister The information I found on Hollister the background I couldn’t find anything about aims and objectives and how Hollister market the business. The information I found on Hollister Hollister is an American lifestyle brand.The concept of Hollister was originally designed to attract customers between the ages of 14 to 18 as there prices are lower than the parent brand. Hollister clothing line was inspired by the parent brand SoCal. Hollister products are available in store across the world and online. Hollister was the second most preferred clothing on a list West Coast companies in 2008. The businesses I have chosen for this assignment are Primark and H&M. H &M Primark is an Irish clothing retailer, in Ireland Primark is known as Penneys.Primark have different store all around the world such as Portugal, Spain, Germany, the Netherlands United Kingdom and Belgium. Primark’s main headquarters are in Dublin. Primark first opened in 1969 on Mary Street in Dublin. Primark’s mission statement: â€Å"To supply quality clothing at prices perceived to offer real value. † Primark’s aims and objectives are: * To provide good quality products to customers. Primark want customers to know that they are an excellent company which provide good products for low prices. Primark achieve this by doing tests on their clothing and product to examine the quality of the goods they sell. Profit Maximisation * To sell products and clothing at reasonable prices. Primark want their customers to have a variety of clothing and product at suitable prices. Primark well achieve this aim by looking at what other high street store are selling and make their prices lower so they stay ahead of their competition. * To be helpful and friendly to customers and other employees. The customer of Primark like the atmosphere at Primark and service given this well make them to come back so therefore Primark well gain repeat customers. Primark will achieve this by greeting the customer as they walk in.By doing this Primark employees create an excellent atmosphere for customers as the greeting makes them feel welcome. * To treat everyone the same. A customer at Primark needs to feel that they are treated the same as any other customer at Primark. If a customer feel they are being treated differently to someone else they are more likely to shop somewhere else so therefore Primark well lose customers because the customer who thinks they were treated unfairly will tell their family and friends about their experience at Primark so word of mouth well have an impact on Primark.H & M’s mission statement: The aims and objectives of H & M are: H&M aims: * To show appreciation. * To encourage long-term commitment. * To promote future recruitment. * To strengthen H&M as an attractive employer. H&M have three mean marketing objectives the three objectives are: * To make the H&M brand name more well known by doing more promotion example more advertising. The H&M brand need to be more outstandingly outside of significant cities. In the USA more people are unaware of what H&M offer.So to gain more customers and beat their competitors H&M are advertising the brand in different way compared to their competition example H&M membership. If you are a member of H&M you can get text messages and email informing customers about the newest product H&M have. The H&M brand need to be well known as the more people know about the brand, the easier it is to expand such as more stores in more countries. * To focus on the fact which H&M’s regular sale prices are usually lower than their competitors.The second objective of H&M i s to focus a percentage of the advertising to the fact that H&M average sale prices are more regularly lower than their competition. H&M rely on nonstop focus on cutting cost. Also the officials in H&M buy the materials as cheaply as possible; H&M also need to keep their overheads low. All the advertisements focusing on H&M’s low price but good quality products. This helps keeps the H&M’s brand image in a positive light among their teenage customers while still stating that they are good value for money. To use economic slowdown as a possibility to expand by obtaining more low – cost venue and prepare for future economic growth. H&M want to expand in the USA by securing low cost venues. As the economic property market gets worse H&M which leases it’s will find it more straightforward acquiring prime locations at excellent period. This will give H&M an advantage when the property market picks back up. H&M use the opportunity to expand to low – price d venues for the future climb in the brand There are similarities in the way Primark and H&M market their products for example jeans.Primark market their new collection of jean on the internet by having â€Å"pop up† advertisements on line for example on if you have an email contact sometimes there are advisements. H&M advertise the same way as Primark but they also have television advertisements advertising for example a new pair of jeans. Also if you’re a member of the H&M you get emails to your email address informing the receiver about any new collections. Primark do give got leaflet or fashion books with the season’s current fashion in which can be found at the store.H&M do give their customer leaflets and booklets informing them of the season current fashion which H&M sell in store. For example the leaflet or booklet could be about all the different types of jeans H&M sell. It is also type advertising. If Primark were to give their customers leaflets and b ooklets they would gain more customers. H&M do competitions but H&M customers are only allowed to enter the completion once they have spent a certain amount of money at their store or on line.Primark don’t do competitions as their purpose is to gain customers by selling products cheaply. H&M give out vouchers to their customer and also do discounts at the end of season on their clothing this is a great marketing strategy because the customer knows that H&M want to make a profit but they also take the customers The two marketing tools Primark and H&M use are Market Penetration and Market Development. Market penetration is used in Primark and H&M. For example Primark and H&M sell clothing such as jeans tops dress coats jackets e. . which are existing products to existing markets. Using market penetration is a marketing strategy which the aim is that Primark and H&M Primark and H&M both use market development because the aim of market development is to sell existing products int o new markets. Primark and H&M have opened store around the world. H&M also distribute clothing in different ways. Example they have an order before 3pm and you get the product you ordered the next day. You can also order online and collect at the store which is local to you.Market development is a dangerous strategy compared to market penetration because market development target new customers and markets. To conclude this report I think that branding and (something else) are need in Primark and H & M in order for the business to be successful. Marking strategies are key in business in order to give the business structure. Introduction to Marketing – The Effectiveness of Marketing Techniques used by H&M Market penetration are customer know purchase a product.For example if someone was to purchase a limted edtion Anna Dello Russa at H&M . The market would be people in the UK who like limted edtion Anna Dello Russa at H&M. H&M would grow by the rising number of people in the m arket who have bought the dress at H&M. Market development is when a business sells an existing product to new markets such as new customers. So in the example of the a limted edtion Anna Dello Russa at H&M. H&M could sell limted edtion Anna Dello Russa Rangein America.The product wouldn’t have changed, the prouct is just being sold to a different market to different customers. One of the advantages of using market penetration is that H&M would offer lower prices for a specified period to attract new customers. The customers might not respond when the normal price returns. But during that period they will get more customers. A disadvantage of using market penetration is that it could result in reduced profitability. As when using market penetration H&M reduce pricing meaning they may result in profits being low.If H&M were to launch a new range the result in sales may not cover the adversiting coasts and distribution costs. As market penetration seeks to achieve four main obj ectives what are: * To maintain the market share of current products. * Secure dominance of growth markets. * Restructure a mature market by driving out competitors. * Increase usage by existing customers. The advantage market penetration is that it can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and personal shopper.H&M do all of the strategies listed above they adviste on telvision and online and in local area by posters. For the more high end people they even offer a personal shopper service. H&M use market penetration to adviste the business to make it more known for example when H&M advertise they are letting there customers know what products they are selling H&M uses another objective of the market penetration to their advantage by increase usage by existing customers by having a loyalty scheme.H&M offer a store card to their customers when their customers use the store card they get discounts on certain products in the shop. * It identifies what customers want. Market development indenties what customers want. Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: * New geographical markets; for example exporting the product to a new country * New product dimensions or packaging: for example New distribution channels (e. g. moving from selling via retail to selling using e-commerce and mail order) * Different pricing policies to attract different customers or create new market segments Market development is a more risky strategy than market penetration because of the targeting of new markets. The advantage of using market development is that H&M sell products such as clothing that all ready exists to new customers/ markets. Another advantage of market development is that H&M are selling clothing to new customers in different countries.The disadvange of doing th is is that ecomic changes can happen in the countries which H&M have expand to meaning that they will therefore may lose money and their share holders divident can go down. The disadvange of using market development is that it is risker than using market penetration. The reseach I did to come to the conclusion I have made can be found on these websites and in the books listed below: Bevan, John; Coupland-Smith, Helen; Dransfield, Rob. BTEC Level 3 National Business, Book 1. http://www. penetrating. net/ http://www. s-m-i. net/pdf/Business%20strategyntro. pdf Introduction to Marketing M1 and D1 Introduction to Marketing – Comparing Marketing Techniques in H&Meting Techniques in Hollister and Primark For this assignment I was meant to write about Primark and Hollister. I am still basing part of my assignment on Primark. But, I have changed Hollister to H & M as I was unable to find any information on Hollister The information I found on Hollister the background I couldn’t find anything about aims and objectives and how Hollister market the business. The information I found on Hollister Hollister is an American lifestyle brand.The concept of Hollister was originally designed to attract customers between the ages of 14 to 18 as there prices are lower than the parent brand. Hollister clothing line was inspired by the parent brand SoCal. Hollister products are available in store across the world and online. Hollister was the second most preferred clothing on a list West Coast companies in 2008. The businesses I have chosen for this assignment are Primark and H&M. H &M Primark is an Irish clothing retailer, in Ireland Primark is known as Penneys.Primark have different store all around the world such as Portugal, Spain, Germany, the Netherlands United Kingdom and Belgium. Primark’s main headquarters are in Dublin. Primark first opened in 1969 on Mary Street in Dublin. Primark’s mission statement: â€Å"To supply quality clothing at prices perceived to offer real value. † Primark’s aims and objectives are: * To provide good quality products to customers. Primark want customers to know that they are an excellent company which provide good products for low prices. Primark achieve this by doing tests on their clothing and product to examine the quality of the goods they sell. Profit Maximisation * To sell products and clothing at reasonable prices. Primark want their customers to have a variety of clothing and product at suitable prices. Primark well achieve this aim by looking at what other high street store are selling and make their prices lower so they stay ahead of their competition. * To be helpful and friendly to customers and other employees. The customer of Primark like the atmosphere at Primark and service given this well make them to come back so therefore Primark well gain repeat customers. Primark will achieve this by greeting the customer as they walk in.By doing this Primark employees create an excellent atmosphere for customers as the greeting makes them feel welcome. * To treat everyone the same. A customer at Primark needs to feel that they are treated the same as any other customer at Primark. If a customer feel they are being treated differently to someone else they are more likely to shop somewhere else so therefore Primark well lose customers because the customer who thinks they were treated unfairly will tell their family and friends about their experience at Primark so word of mouth well have an impact on Primark.H & M’s mission statement: The aims and objectives of H & M are: H&M aims: * To show appreciation. * To encourage long-term commitment. * To promote future recruitment. * To strengthen H&M as an attractive employer. H&M have three mean marketing objectives the three objectives are: * To make the H&M brand name more well known by doing more promotion example more advertising. The H&M brand need to be more outstandingly outside of significant cities. In the USA more people are unaware of what H&M offer.So to gain more customers and beat their competitors H&M are advertising the brand in different way compared to their competition example H&M membership. If you are a member of H&M you can get text messages and email informing customers about the newest product H&M have. The H&M brand need to be well known as the more people know about the brand, the easier it is to expand such as more stores in more countries. * To focus on the fact which H&M’s regular sale prices are usually lower than their competitors.The second objective of H&M i s to focus a percentage of the advertising to the fact that H&M average sale prices are more regularly lower than their competition. H&M rely on nonstop focus on cutting cost. Also the officials in H&M buy the materials as cheaply as possible; H&M also need to keep their overheads low. All the advertisements focusing on H&M’s low price but good quality products. This helps keeps the H&M’s brand image in a positive light among their teenage customers while still stating that they are good value for money. To use economic slowdown as a possibility to expand by obtaining more low – cost venue and prepare for future economic growth. H&M want to expand in the USA by securing low cost venues. As the economic property market gets worse H&M which leases it’s will find it more straightforward acquiring prime locations at excellent period. This will give H&M an advantage when the property market picks back up. H&M use the opportunity to expand to low – price d venues for the future climb in the brand There are similarities in the way Primark and H&M market their products for example jeans.Primark market their new collection of jean on the internet by having â€Å"pop up† advertisements on line for example on if you have an email contact sometimes there are advisements. H&M advertise the same way as Primark but they also have television advertisements advertising for example a new pair of jeans. Also if you’re a member of the H&M you get emails to your email address informing the receiver about any new collections. Primark do give got leaflet or fashion books with the season’s current fashion in which can be found at the store.H&M do give their customer leaflets and booklets informing them of the season current fashion which H&M sell in store. For example the leaflet or booklet could be about all the different types of jeans H&M sell. It is also type advertising. If Primark were to give their customers leaflets and b ooklets they would gain more customers. H&M do competitions but H&M customers are only allowed to enter the completion once they have spent a certain amount of money at their store or on line.Primark don’t do competitions as their purpose is to gain customers by selling products cheaply. H&M give out vouchers to their customer and also do discounts at the end of season on their clothing this is a great marketing strategy because the customer knows that H&M want to make a profit but they also take the customers The two marketing tools Primark and H&M use are Market Penetration and Market Development. Market penetration is used in Primark and H&M. For example Primark and H&M sell clothing such as jeans tops dress coats jackets e. . which are existing products to existing markets. Using market penetration is a marketing strategy which the aim is that Primark and H&M Primark and H&M both use market development because the aim of market development is to sell existing products int o new markets. Primark and H&M have opened store around the world. H&M also distribute clothing in different ways. Example they have an order before 3pm and you get the product you ordered the next day. You can also order online and collect at the store which is local to you.Market development is a dangerous strategy compared to market penetration because market development target new customers and markets. To conclude this report I think that branding and (something else) are need in Primark and H & M in order for the business to be successful. Marking strategies are key in business in order to give the business structure. Introduction to Marketing – The Effectiveness of Marketing Techniques used by H&M Market penetration are customer know purchase a product.For example if someone was to purchase a limted edtion Anna Dello Russa at H&M . The market would be people in the UK who like limted edtion Anna Dello Russa at H&M. H&M would grow by the rising number of people in the m arket who have bought the dress at H&M. Market development is when a business sells an existing product to new markets such as new customers. So in the example of the a limted edtion Anna Dello Russa at H&M. H&M could sell limted edtion Anna Dello Russa Rangein America.The product wouldn’t have changed, the prouct is just being sold to a different market to different customers. One of the advantages of using market penetration is that H&M would offer lower prices for a specified period to attract new customers. The customers might not respond when the normal price returns. But during that period they will get more customers. A disadvantage of using market penetration is that it could result in reduced profitability. As when using market penetration H&M reduce pricing meaning they may result in profits being low.If H&M were to launch a new range the result in sales may not cover the adversiting coasts and distribution costs. As market penetration seeks to achieve four main obj ectives what are: * To maintain the market share of current products. * Secure dominance of growth markets. * Restructure a mature market by driving out competitors. * Increase usage by existing customers. The advantage market penetration is that it can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and personal shopper.H&M do all of the strategies listed above they adviste on telvision and online and in local area by posters. For the more high end people they even offer a personal shopper service. H&M use market penetration to adviste the business to make it more known for example when H&M advertise they are letting there customers know what products they are selling H&M uses another objective of the market penetration to their advantage by increase usage by existing customers by having a loyalty scheme.H&M offer a store card to their customers when their customers use the store card they get discounts on certain products in the shop. * It identifies what customers want. Market development indenties what customers want. Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: * New geographical markets; for example exporting the product to a new country * New product dimensions or packaging: for example New distribution channels (e. g. moving from selling via retail to selling using e-commerce and mail order) * Different pricing policies to attract different customers or create new market segments Market development is a more risky strategy than market penetration because of the targeting of new markets. The advantage of using market development is that H&M sell products such as clothing that all ready exists to new customers/ markets. Another advantage of market development is that H&M are selling clothing to new customers in different countries.The disadvange of doing th is is that ecomic changes can happen in the countries which H&M have expand to meaning that they will therefore may lose money and their share holders divident can go down. The disadvange of using market development is that it is risker than using market penetration. The reseach I did to come to the conclusion I have made can be found on these websites and in the books listed below: Bevan, John; Coupland-Smith, Helen; Dransfield, Rob. BTEC Level 3 National Business, Book 1. http://www. penetrating. net/ http://www. s-m-i. net/pdf/Business%20strategyntro. pdf