The Man To Send Rain clouds Symbolism and Obscurity Essay

In  her short story â€Å"The Man to Send Rainclouds† Leslie Silko writes about the burial of a dead native elder, stating that â€Å"he sat down to rest in the shade and never got up again† (Silko 1). Silko uses obscurity and symbolism to display her attitude towards culture. She was very open to different religions and ways of life because she was of a mixed descent.Obscurity is a recurring motif in the story. Silko uses it to show how blurred the lines of culture can really become. â€Å"The curtains were heavy, and the light from within faintly penetrated†¦Ã¢â‚¬  (Silko 2) is an example of a quote that features the motif. It showcases that because there wasn’t sufficient lighting it was hard to see, which is a metaphorical way of saying that a clear decision couldn’t be made. It was unclear whether giving the natives the holy water was right or wrong in the priest mind and this quote highlighted that fact. Another quote is â€Å"They were nea rly hidden by the red blanket,† (Silko 2). It is an example of obscurity because the blanket is blocking the view of Teofilo and his moccasins which can be interpreted as the culture itself being hidden. Examples of the motif of obscurity can be found in many parts of the short story.Symbolism is a very prevalent literary element in Silko’s work. One example is in the quote, â€Å"Leon’s green arm jacket that was too big for her,† (Silko 2) where the jacket represented the western culture. It was something that Louise was not used to and it didn’t suit her. It seemed as though it was placed into her life unwillingly but she began to embrace the different way  of life. Another example of symbolism is Teofilo; it could be argued that he represented the native culture. With his death came the breakdown of his culture. His people began to incorporate the western ways of living into their own. Symbolism is a very important part of this story because Si lko uses it to communicate with the reader.All in all, â€Å"The Man to Send Rainclouds† is a piece of literature that is written with a motif of obscurity and a lot of symbolism. Both keeps the reader entertained and betters the work. Silko maintained openness to the cultures of both the western world and the natives while showing that one was beginning to overtake the other.

Marketing concept of britvic Essay

Three key characteristics of the marketing concept within Britvic are customer value, product quality and marketing research. Using these three key characteristics of the marketing concept the business grew from a home run business to become the number 2 branded soft drink business in the UK. An example of this is in 1938 Ralph Chapman, owner of British Vitamin Products Company realised that many of his poorest customers needed a source of vitamin c that was affordable so he discovered a way to bottle fruit juices in glass bottles that stayed fresh without needing the addition of preservatives, this meant the product was a quality product, what customers really needed and they could easily pick up because transportation of small glass bottles was easy and efficient. This put the customer first because they sought out what a customer needed and how to get it to them, always putting the customer at the centre of attention and focusing on that. 2.Britvic’s micro environment compromises of factors immediately surrounding the organisational borders, the company has some control of these factors as it is made of factors such as their own customers, suppliers, competitors and media. After recognising the company’s leading brand appeal in 1971 the British Vitamin product Company formally changed its name to Britvic making it more appealing to consumers. They went on to purchase competitors and are now the number 2 branded soft drinks business in the UK. Britvic now supplies a wide range of products and now supply to a wide range of customers be it an individual purchasing one product from a vending machine to a leading supermarket purchasing all products to split between stores. The macro environment are larger factors which the company has little or no control over, these can be referred to as PEST, Political Economic Sociocultural and Technological. Examples of how these factors work are that during the summer if the weather is poor the company sales figures will suffer, or after new rules came into television advertising the company now use non television campaigns. Sociocultural factors might go hand in hand with environmental and Britvic rely heavily on sponsorship of healthy sporting activities or sporting celebrities for advertising and getting the message across to consumers. 3.Market research and information gathered are important to a company like Britvic because like many businesses they change their products to suit external trends or decide which route to go down when starting new advertising campaigns. The correct market research can identify potential markets, it can also help the company meet customer requirements and it can create a wide range of satisfied customers through finding out their wants and needs and creates the correct marketing mix, i.e. the right product in the right place at the right time. Marketing research also helps with ideas on how to promote the product. 4.Britvic might collect market research by doing secondary research using information that already exists or primary research from going out into the market and carrying out some sort of investigations. The primary research is categorised further into qualitative and quantitative research techniques. Qualitative research is the way that information is gathered and can be interpreted in a number of ways; this can be people’s views and opinions and cannot be quantified. An example of a qualitative research can be a group discussion, these are usually done early in the research process and can provide a great deal of information and are usually non statistical and based on customers opinions. Quantitative research is used to seek statistical information about the subject and require a larger amount of research and work. An example of quantitative research can be a postal survey, although these types of research are easier to ignore than telephone research the advantage is that it can cover a wider area and can be cost effective. 5.The process of market segmentation is how a market is split into different categories for a certain product to get to the correct consumer or business. These can be categorised in many ways such as age, sex or even income in some circumstances. The benefits of segmentation Britvic mean that they do not target the wrong type of customer with the wrong type of product. An example could be that sporting younger types of customers do not want to take carbonated drinks when participating in sports, so Britvic have sponsored major sporting events such as Wimbledon with the non-carbonated drinks brand Robinsons.

Review Idealism and Realism in International Relations.

Question: – Review idealism and realism in international relations. Introduction When studying international relations as an academic discipline studying about Idealism and realism is a major concern. These two approaches are used widely when it comes to decision making procedures. In idealism the decisions are made using ideas. Institutions such as League of Nations, United Nations as well as Local organizations like Organization of African Unity are developed according to the idealist tradition. This was introduced as a educational thought in 400 BC by Plato.He thought that the humans could be improved from within by correcting their thoughts and discovering knowledge already lies within since birth. The more perfect our ideas are the better we can serve the world. In realism world politics are driven my competitive self- interest. This further details that all states operate under as the greatest factor in causing nations to diverge from morally guided behaviour. Until Worl d War II the actual theory of realism did not came about. Realism theory has been introduced from historical writers such as Machiavelli, Hobbes, Thucydides and Sun Tzu.But Hans J. Morgenthau and E. H. Carr are considered most instrumental in establishing the tenets of classical realism theory in modern age. This theory differs from all considerations of legality and moral guidance from state policy that holds that all states are capable of violating laws if there is any necessity to advance their interests and power. These two different theories created a significant change in International Relations all over the world. Most political, economical decisions are taken by using Idealism and realism as reference to analyze and understand the facts.Idealism Idealism is a term applied to any idea, goal or practice considered to be impractical. As examples entrusting international security to the UN, creating an African union on the model of European Union, global eradication of poverty a nd injustice, etc. can be pointed out. Idealists usually rest on a pessimistic perspective towards human nature along with an historical judgment to achieve a change in world affairs. Idealists emphasize the power of reason. They strongly believe in the effectiveness of ideas. Through this they see the possibility of establishing a political system rimarily on morality. This will lead the humans to remove their selfish ideas and helps to build a nation that forms peace, prosperity, cooperation and justice. When a person looks at war in an idealist view, it can no longer be considered by anyone as a suitable way to achieve goals. It is because it affects both parties severely. Former President of the United States of America Woodrow Wilson is considered to be one of the key founders of Idealism. He presented the â€Å"Fourteen points† proposal that was contained on his speech to a joint session of congress on 1918.The address was intended to assure the world that the Great War (World War I) was being fought for a moral cause and for postwar peace in Europe. One of the most well known outcomes of Idealism is the democratic Peace Theory. This states that similar modes of democratic governments do not clash each other. As an impact of Idealism on International Relations Organizations like League of Nations. This was resulted in the covenant of the League of Nations with 42 original members. But this was ineffective because it had no power to enforce its decisions and issues in security.Due to these reasons the league was dismantled in the year 1940 but it had served as a model for the United Nations. Following the failure of League of Nations and the outbreak of the Second World War, descendent theories like Liberalism and Neo-conservatism were created. Through Liberalism organizations like United Nations, NATO, International regimes like Bretton Woods System were built. Neo-conservatism was drawn from Liberalism and focused more on universal values such as Human rights, democracy, free trade, minority protections etc. nlike other theories Neo-conservatism is willing to use force if necessary to push for its goals. Realism This is a theory that world politics is driven by competitive self- interest. It implies that realists see that humankind is self-centered and competitive. Also they believe that the principal actors in the international system are sovereign states. The basic assumption of Realism is that man is wicked, aggressive and bad and also state struggles for power. This implies that realism possesses a pessimistic, negative and a suspicious behavior.This was originated after the Second World War. But its primary assumptions were noted in its earlier writings. People like Thucydides, Sun Tzu, and Otto Van Bismarck can be pointed out as examples. It began as a wide field of research after the war. People like Hans J. Morgenthau, Carl von Clausewitz are considered as the modern thinkers of the classical realism. This theory ha s been associated with thinkers like Niccolo Machiavelli and Thomas Hobbes. Hans J Morgenthau described about six principles of Political Realism. 1.Political realism believes that politics, like society in general, is governed by objective laws that have their roots in human nature. 2. The main signpost of political realism is the concept of interest defined in terms of power, which infuses rational order into the subject matter of politics, and thus makes the theoretical understanding of politics possible. Political realism avoids concerns with the motives and ideology of statesmen. Political realism avoids reinterpreting reality to fit the policy. A good foreign policy minimizes risks and maximizes benefits. 3.Realism recognizes that the determining kind of interest varies depending on the political and cultural context in which foreign policy is made. It does not give â€Å"interest defined as power† a meaning that is fixed once and for all. 4. Political realism is aware of the moral significance of political action. It is also aware of the tension between the moral command and the requirements of successful political action. Realism maintains that universal moral principles must be filtered through the concrete circumstances of time and place, because they cannot be applied to the actions of states in their abstract universal formulation. . Political realism refuses to identify the moral aspirations of a particular nation with the moral laws that govern the universe. 6. The political realist maintains the autonomy of the political sphere; he asks â€Å"How does this policy affect the power and interests of the nation? † Political realism is based on a pluralistic conception of human nature. The political realist must show where the nation's interests differ from the moralistic and legalistic viewpoints.

An empirical analysis of the components of retailer customer loyalty Essay

An empirical analysis of the components of retailer customer loyalty programs - Essay Example ks into one of the ways of capturing customer for loyalty and retention for the continuous competitive advantage of a business enterprise – through a retailer customer loyalty program. The concept of customer loyalty program is simple and yet complicated because of the multiple activities related to it but the goal is always the same – to encourage repeat business. Often, the business enterprises or the retailers, as they are the focus of this study offer a membership club to its customers. The members are then entitled to benefits, perks, privileges, discount schemes or whatever activities and benefits that the company has lined up exclusive to these member-customers. As the study by Fiorito, Gable and Tople stated: â€Å"one means of achieving loyalty, from the activities engaged in by retailers (e.g. measuring customer satisfaction; handling complaints) to the benefits being offered (e.g. providing financial incentives to customers; sending customers thank you notes) that contribute to maintaining a long-lasting, permanent relationship with customers† (Fiorito, Gable and Tople, 2006, p 32). to determine the benefits offered to customers and activities taken by retailers whether or not they have formal customer loyalty programs, whether there are differences in the benefits/activities of retailers with and without formal loyalty programs whether specific benefits/activities of retailers can predict whether or not they have formal loyalty programs (Fiorito, Gable and Tople, 2006, p 32). It also wanted to know the evaluation of the existing customer loyalty programs by its perceived success through meeting the enterprise’s expectations and increase in sales and if the program will be implemented continuously (2006, p 34). Thus, these are three specific areas explored by the study. Primarily, it was aimed to know the specific benefits and activities that were designed for the customers in line with the customer loyalty schemes even if the retailers do

Analysis of the TV Shows Friends and How I Met Your Mother Essay

Analysis of the TV Shows Friends and How I Met Your Mother - Essay Example As far as friendships go this group has it very tightly knit. They live the life in New York City and never seem to want for money even though they are rarely seen working. They seem to spend most of their time just hanging out together and sipping coffee, having the heart to heart talks or just getting into one sort of hijinks after another. Just as in the real world, these group of friends somehow end up dating one another and eventually, one or two they have highly successful hookups. However, that is not to say that the show takes relationships lightly because it is, after all, a comedy show. It was the way that they handled the seriousness of these relationships in a light manner that set this show apart from the others in their time slot. That is the characteristic that made the show and its characters special. Friends was a ground breaking show during its era. It had all the common characters from everyday life that the viewers could identify with. The men were comprised of the â€Å"looking for love† kind, the career women, the players, and the spaced out friends who are always good to hang out with when you need a good laugh. Everybody knew somebody who was exactly like Monica, Chandler, Rachel, or Joey. The show helped the term â€Å"extended family† and take it a whole new level. Friends showed everyone that family need not be confined solely to the relations based upon blood and direct DNA. They are the people that we connect with on a level that we would not even normally connect on with our own family.

The Legacy of Keynes Essay Example | Topics and Well Written Essays - 2750 words

The Legacy of Keynes - Essay Example The influence of J.M. Keynes work is immense in the field of economics as he revolutionised economics with his classic book written in 1936, The General Theory of Employment, Interest and Money and changed the way we perceive the role of economy and governments in social life. With the introduction of the theory of income expenditure multiplier in 1931 by Richard Kahn, Keynes worked on the basis of his work which was to bring about revolutionary ideas to the field of economy giving rise to a new branch of economics known as the 'macroeconomics' (Keynes, 1936/1974). In a two volume Treatise on Money published in 1930 Keynes established the Wicksellian theory of the credit cycle in which the initial ideas of the liquidity preference theory of interest are suggested. This has been considered as one of the most important of Keynes contributions along with his ideas on marginal efficiency of investment. The impact of his 1936 book The General Theory of Employment, Interest and Money has been unprecedented not only because of the timing of its publications but also due to its unique approach that brought in a new brand of Keynesian economics (Coddington 1976; 1260; Trevithick 1992). This book was released during the period of the Great Depression and had major political, social and economic impact. Within the general theory, Keynes sought to develop a theory that can explain the formation of aggregate output and employment considering aggregate demand as the determining factor. He introduced certain revolutionary concepts in economics such as the co ncept of demand-determined equilibrium. He also suggested that price flexibility is generally ineffective as a cure to unemployment. Keynes also gave a unique theory of money based on "liquidity preference", and highlighted the role of radical expectations (Trevitihick 1992; Keynes 1936/1974). He worked on the marginal efficiency of investment schedule and taking a detour from Say's Law reversed the savings-investment causation relationship, and also suggested the possibility of government fiscal and monetary policy that can be used to counter the problems of recessions and control economic booms for a balanced and predictable economy.The Keynesian ideas were controversial as they were revolutionary and although Keynes had support of progressive economists he faced severe opposition from traditional ones. The "IS-LM" representation of Keynes's theory initiated the "Neoclassical-Keynesian Synthesis" and became the most popular and dominant form of macroeconomics by the 1960s (Chrysta l et al, 1994; Snowdown et al.1994). The Keynesian synthesis however went through changes in the Post Keynesian era although Keynes' theories were retained in the original forms. Keynes influence was pronounced due to the combined factors of the Depression, post war economy and Keynes revolutionary ideas that changed the way economists perceived or interpreted the role of government and concepts of economic theories (Snowdown et al, 1994). The inflationary gap of the post war era as identified by Keynes led to his emphasis on compulsory savings and setting up of an international commodity reserve. In a later

American Environment History Essay Example | Topics and Well Written Essays - 250 words

American Environment History - Essay Example tury and even felt to date whereby some especially the preservationists led by Muir termed those supported â€Å"wise use† of natural resources for humanity’s benefits as â€Å"temple destroyers† (Fitzsimmons 13). This is evident specifically when the two sides disagreed on damming Tuolumne River in Yosemite National Park to act as a reservoir with the intention of availing water supply to San Francisco city (Fitzsimmons 13). Pinchot’s idea encompassed the then dam that was basis of argument after completion and effective management to flood Hetch Hetchy Valley and in turn avail necessary water to the city dwellers (Chapman). Hence, aligning with what he cited as â€Å"wise use† of resources not only during then but also in future whereby currently San Francisco continues to depend on this water supply. This was after Pinchot’s idea received massive congressional approval for complete construction in 1913 (Fitzsimmons 13). Consequently, this brought about Western Civilization ideals of utilizing natural resources with the intention of benefiting from them though with consideration of their sustenance despite being anti Muir’s argument. This is because Muir on his part termed natural resources as sacred thus referring Hetch Hetchy Valley as â€Å"shrine† and those of contrary opinion were holding perfect contempt against nature (Fitzsimmons 13). Chapman, Ann, E. American Conservation in the Twentieth Century. National Park Service. n.d. Web. 27Th October 2013.

What does subjectivity means in terms of documentary filmmaking and Research Paper

What does subjectivity means in terms of documentary filmmaking and what it has to do with digital technology - Research Paper Example The term â€Å"subjective† used to mean â€Å"as things are in themselves† whereas the term â€Å"objective† used to denote â€Å"as things are presented to consciousness†. In other words, the word â€Å"subjective† referred to the actual fact while â€Å"objective† used to refer to the way a situation or scenario were perceived. However, with the progression of time, the definitions for each term also changed as â€Å"objective† was then used to mean â€Å"fair-minded, factual, fair-minded and reliable† whereas â€Å"subjective† was then considered as something perceived and therefore unreliable as being an impression instead of facts. According to Dictionary.com, subjectivity refers to â€Å"the state or quality of being subjective; subjectiveness, a subjective thought or idea, intentness on internal thoughts and internal reality†. This paper attempts to explore subjectivity in terms of documentary filmmaking and the way subjectivity changed with the emergence of new digital technologies. Since documentary filmmaking employees the way a director wants to capture the event or story, this medium is more inclined towards subjectivity instead of objectivity. Digitalization, with the rapid increase in globalization, has become an important phenomenon in the modern world. New technologies have altered the potential of production of documentaries as well as the way artists are presented thus increasing subjectivity in the matter presented to the audience. These new technologies have impacted powerfully on the artistic process in the filmmaking and possibly more than on most other innovative attempts. For instance, as a newest tool provided by the digital technologies, the digital color is making cinematographers and directors into keen painters that are eager to explicate their individual doctrines about color. Moreover, the digital still cameras provide the power to camera operator to capture ima ges and then instantly view them similar to Polaroid cameras. But the most significant role is of the digital technology is in the make-up and wardrobe departments, which are able to make various images through different angles to ascertain which will be the most suitable, and this particular ease was not provided by the Polaroid cameras. While digital cameras are maybe competing with their celluloid equivalents, digital non-linear editing extended an entirely new construct to the manner images could be edited together, similar to a great extent in the way text in a document can be cut and pasted within the word processors available. It can be accounted for the post-production department to embrace digital technologies in computerized non-linear form of editing (Elsaesser, 1998). In the documentary filmmaking world, capturing truth has always been a complex task. According to tradition, appreciated in non-fiction erudition for its unbiased and impersonal capacity to reflect the pro- filmic without any fictitious ruse, the documentary film has been experiencing substantial formal alterations since its early primitive days of omniscient narration and observation, by and by deserting its efforts to stress objectivity in a picture. With the modernistic form of the self-referent essayistic cast to its recent performing construction, the documentary has been incessantly revitalizing concern in the rhetorical images of fiction and subjectivity, thinking about arguments on the basis of incompleteness and uncertainties instead of prioritizing discorporate facts and knowledge (Nichols, 2001). Often perceived as complex evidential assertions regarding the theatrical of the world, digital technology has been playing a substantial role recently in developing new aesthetic bases for establishing a

Whistleblowing and Deviance Essay Example | Topics and Well Written Essays - 1000 words

Whistleblowing and Deviance - Essay Example However, deviance and its definition differ with cultures. For example, somebody going against culturally defined gender roles may be deviant in some cultures, but not in the United States. Types of Deviance The rule-breaking behavior can be understood in three forms: Good behavior. This is the type of deviance that may break the social norms but intends something good to happen. For example, Dr. David Kelly had talked to a few BBC journalists, off-the-record, about the issues between the Blair government and Saddam Hussain’s weapons of mass destruction, but his words were portrayed in a very wrong way, which resulted in such a critical situation that finally dragged him to commit suicide. He killed himself as a result of whistleblowing (Henderson, 2003) Odd behavior. Many behaviors are considered as not normal while they are also not criminal. Such odd behavior includes behaving awkwardly in public places, wearing outlandish dresses, piercing one’s eyes and lips, etcet era. Bad behavior. This is the criminal behavior that is apt to break the societal and country’s laws, and the behavior is totally unacceptable for the society. ... n 1939 by Edwin Sutherland, a renowned criminologist and sociologist, during a speech when he was addressing the American Sociological Society (Schlegel & Weisburd, 1994, p.3). The organization itself is the actor in deviant behavior, where the white collar crime is committed by businessmen of the organization. In organizational deviance, the organization is responsible for the crime, and has to face penalties for it. According to Karri & Associates (2006), organizational deviance include crimes like bankruptcy fraud, computer crime, identity theft, pension fund crime, occupational crime, securities fraud, and medical fraud. However, organizational deviance is more inclined toward unethical behavior shown by its employees. When this deviance becomes a characteristic of the entire organization rather than of a single individual, it becomes a crime. In other words, when the deviant behavior is overlooked by employees, and is even supported by higher authorities, it becomes organization al deviance, or in other words, white collar crime. Case Study How Deviance Occurred? Individual deviance was being carried on by the employee, Bradley Birkenfeld; and, since it was supported by the whole organization, it became organizational deviance. Deviance occurred because the whole of the organization was working with an intention to help wealthy Americans evade taxes. Bradley Birkenfeld also found out that the organization was not in compliance with U.S. tax laws. When the organization’s authorities came to know about it, they fired him and did not issues him the financial statement for his dismissal, due to which he whistleblew to the IRS and SEC about UBS’s activities. This is how deviance occurred. Since Bradley Birkenfeld did not show his own complicity in the entire case,

Microeconomics Essay Example | Topics and Well Written Essays - 250 words - 8

Microeconomics - Essay Example I would consider both fixed and variable costs in deciding to go to travel to New York from Los Angeles by either a plane or a car. Fixed costs that I will consider for the trip via plane include cost of an air ticket, luggage fees, and services provided on the journey, which are fixed costs as they have been determined by the airline and do not vary. Transportation costs to and from the airport, traffic and other costs arising after alighting from the plane are among the variable costs for consideration when traveling via plane. Fuel, food at stops, amount of traffic on the road, are the variable costs to be considered for travelling by car while car maintenance, toll fees, any repairs made on the way, parking fees paid in the course of the journey, washing and storage payments, and wear and tear to the car are fixed costs when travelling by car. As is evident, both fixed and variable costs are considered in making the decision on which transport from to use to New York from Los Ang eles. Ruegg, Rosalie T. The Police Patrol Car: Economic Efficiency in Acquisition, Operation, and Disposition : Prepared for National Institute of Law Enforcement and Criminal Justice, Law Enforcement Assistance Administration, U.s. Department of Justice. Washington: The Bureau, 1978.

Case analysis Study Example | Topics and Well Written Essays - 1250 words - 4

Analysis - Case Study Example Under the space shuttle program, NASA launched the Challenger and hired Thiokol to supply SRB (SRB). SRB was a fuel system consisting of a combination of both solid and liquid systems. It was cheaper, and NASA found it sustainable, in the long run. A. Economic: NASA operated in a hostile economic environment because it experienced a reduction in budgetary allocation since its inception. Over the years, the government cut its budgetary allocation to the organization. For instance, the government reduced its budgetary allocation by 5.1 billion thus forcing NASA to seek alternative funding. Additionally, NASA was experiencing high costs of producing its shuttles thus the need to adopt SRB. Fortunately, NASA got the financial support of the U.S. Air Force, and it sustained its operations up to 1986. B. Political: NASA was formed by the government and enjoyed the full support of the government during its early times. It had the goodwill of the government because the U.S. government was using it to dominate the field of space exploration. Thus, it was a government project and its operations were influenced by government policies. C. Technological: NASA was operating its rockets using an all-liquid fuel system and was incurring huge costs of operation. Later on, the organization modified its shuttle design to reflect low costs. Consequently, NASA adopted the SRB fuel system. Roger Boisjoly worked for Morton Thiokol as an engineer and was objected to the launch of the Challenger because of temperature issues. Morton Thiokol was one of the two organizations that were involved in the shuttle program along with NASA. Roger was against the launch of the Challenger because he believed that there were some unresolved issues about the O-rings technology. According to Roger Boisjoly, a past research study found out that the O-rings were rigid and could not seal at low temperatures. He found out that the O-rings has Case analysis Study Example | Topics and Well Written Essays - 1500 words - 1 Analysis - Case Study Example The company has diversified and integrated product and service portfolio that include web search, Google Chrome, Google News, Google Scholar, Google Docs, Google Analytics, Google Apps, Google AdSense, Google Adword, You Tube, Google Maps, and Google Earth (Eldeman & Eisenmann, p 1). The factors that determine the paid listings provider’s revenues include the coverage rate, the average cost per click, the click-through-rate and revenue split (Eldeman & Eisenmann, p 4). Google has an extensive coverage rate and has improved the click-through rates through innovation of the keywords. The revenue split is the percentage of revenues paid to network affiliates and ordinary partners receive about 60 percent of revenue share (Eldeman & Eisenmann, p 3). Google now controls approximately 90 percent of the internet searches and has diversified its operations to other products such as mobile and cloud computing, music and video distribution (Eldeman & Eisenmann, p 8) The corporate strategy of Google is aimed at organizing world’s information in a manner that makes it more accessible and useful. The company is committed to informing, educating and entertaining the users through diversified products and services. The company is currently attaining growth through vertical integration with suppliers and diversification strategy that has led to addition to new different products to its mix (Daft, 2009). The business strategy of Google is aimed at ensuring consistent technological innovation and sustained acquisitions that will lead to revenue growth and satisfy emerging customer needs (Daft, 2009). The business strategy is geared at developing distinctive competencies and identifying new market niches such as the Google Checkout and Google TV (Google, 2014). Google has deployed several functional strategies such as innovation and use of superior search engine technology,

Stakeholder Influences on Programs Essay Example for Free

Stakeholder Influences on Programs Essay Peace Domestic Violence Agency’s mission is to reduce victim trauma, empower survivors, and promote recovery through direct services. PDVA is committed to reducing the incidence of sexual assault and domestic violence through education and strives to challenge societal norms and beliefs that condone the perpetuate violence in the community. Stakeholders and the influence they have in a program plan, along with staff and administration personnel, is usually inadequately misunderstood and has room for alterations. Stakeholders are defined as a corporate party that can affect or be affected by actions of the business. A major stakeholder can make or break a program’s success depending on the positive support or negative reactions it conducts. We have to remember that some stakeholders may have strong connections to the community and hold great influence on others who may be investors or potential investors. This kind of hidden influence with authority (mainly political) is very capable of causing major disruption to the development and concerns that impact citizens within the community and how a program progresses. A good example is the recent scandals with a funding collection charity organization, known as Quadriga Arts and the many agencies associated with them, charging outrageous fees for service and never delivering any charity funding collected. They have many agencies’ who state they help veterans and support homeless food banks, animal shelters, to name a few, when in fact they are not providing funding collected from nationwide donations to these charities and non-profit organizations. Too much fraud is going on and this is another factor making respectable organizations to have a difficult time acquiring funding. A few bad apples are destroying great respectable organizations, because of their own greed and recklessness. We have this kind of fraud also within our own government establishments especially in defense contractors, banking institutions, and veteran life insurance companies, just to name a few more. Finding stakeholders is unfortunately getting fewer and fewer and more difficult and this is why large corporations are joining together and getting involved more so, than private individuals who might become liable and become possibly involved with a larger, fraudulent agency. Protection comes in groups more than the average individual might have. The needs and expectations of the stakeholder must always be considered when planning a program within the community where it resides. Stakeholders need to be given a good sense of security as well as the agency, and that positive outcome will promote positive change. Some stakeholders of course have different out looks on what success is, causing conflicts and concerns and the agency should be aware of this as well when excepting a stakeholder. This is when the agency has to be strong in its goals and mission and show positive plans for positive outcomes with the target population and what is required and prioritized for success within their communities. The give and take is; always conduct a thorough vetting process of stakeholders as stakeholders should do the same when funding any agency. The bottom-line is when final partnership is achieved then everyone is liable for any misfortunes or crimes committed within the agency. PDVA administration and staff have the same interests as their stakeholders especially when it comes to financing and possible audits that may accrue from government agencies. This is especially true when addressing private foundations/ non-profit 501(c) 3 organizations like PDVA. Since PDVA is working with human services, and also receiving grants, the agency and the stakeholders are responsible for any inside conflicts of interest or other inappropriate interests that may be present or transpire. The agency and stakeholders have to be aware of the strict regulations concerning any grants, donations, and funding they acquire, and comply with any Internal Revenue Service (IRS) assessment or audit if requested. The agency has to ensure that all parts of their programs are for non-profit, and no one person or stakeholder benefits from the agency’s assists in case of agency closure. Peace Domestic Violence Agency has two funding grant programs at this time for nonprofit agencies. The Small Grants Program† which offers a one-time grant of up to $5,000. 00 to registered charities with an annual budget under $500,000. 00. The second is â€Å"The Investor Program† which is an innovative funding program designed to support six organizations under each of the objectives of the â€Å"Supporting Families program†. This is up to $150,000. 00 a year for three years. This of course is not including private donations, charities and other fund raising activities that are available in the Portland Metropolitan Area and work together. Example is; Catholic Charities Oregon, Gateway Center for Domestic Violence, Women of Wonder Day and Oregon Coalition Against Domestic Violence and Sexual Violence (OCADSV). Along with these funding charities Portland also has in operation, mentor programs in local schools, sports programs and religious entities that contribute to the prevention of domestic violence among youth’s, through fundraising events and donations. The city of Portland also has the court system now applying mandatory youth camps or home parent programs instead of incarceration. But probably, most and foremost, is the education, prevention and awareness of drug and alcohol abuse and the consequences involved. For example; we have to ask ourselves who has these problems, the children or their parents, and how we protect children whose parents don’t protect them and promote or influence drinking and drug activities, or even worse violent gang activities for profit. I believe education is the answer along with empowerment and enforcement. We have so many parents that have no idea how to play the role of a parent or they don’t have or want to make the time. With this being said we also have to look at the nation, the economy, and availability of employment within our target population and how it directly affects the community and involvements for family survival. When parents have to work two to three jobs to support their families, it is hard to be in control of your children when your never home. Children cannot babysit children and relatives or friends who have substance abuse addictions cannot be responsible or creditable for mentoring these children. Example; latch key children and unemployed adults should have a safe place like community recreation centers, job and preparation training, along with professional staff for mentoring, counseling, interaction, and developing safe alternatives for these parents and children who find themselves in abusive or neglected situations and need to have a safe place to go. When we have stakeholders contributing to PDVA they both have one common goal, this is to develop a program(s) that benefit and enriches the lives of children and parents through education, protection, and awareness within the community. If the agency’s administration and staff can ensure that the agency will follow their objectives, the program will be successful and continue to receive the frequent assistance needed from stakeholders, then and only then can the agency achieve its goals and have the trust of the community it serves. Team work and involvement makes all the difference especially when the agency speaks out against violence and abuse to the community. The final conclusion is to have the agency’s administration, staff, stakeholders, and the community on the same page and be accountable for their program(s) and mostly be involved. This is to protect, educate and make everyone aware of domestic violence, prevention, rape, abuse (physical and verbal), bullying, gang activities, child trafficking, and alcohol/ substance abuse. Everyone within the agency and the community needs to identify, speak out and report these activities and to do it in a safe protective method, for this is what saves lives. To have law enforcement, probation officers, professional trained advocates, hospitals, schools, churches, local businesses, neighborhood watch programs, and community centers becoming one in corporation, to eliminate domestic violence and abuse of any form, before it transpires and becomes a life threating situation. Having a place to go, any time, day or night is a must. To learn new trades and keep everyone active, growing and progressing towards recovery and success. Children and parents need to stay active and constantly progressing towards success, not falling into idle time to get in trouble or make trouble. My grandmother use to say â€Å"Idle time is the work of the devil†

Ebusiness Plan Online Furniture Shops Marketing Essay

Ebusiness Plan Online Furniture Shops Marketing Essay This report outlines an online business plan for our company known as the Online Furniture Shop. We tend to cater needs of several kinds of customers ranging from large organization, small offices, schools, restaurants, hospitals to homes. We offer a vast variety of products online on our website furniture-online.com. Consumers can not only browse through various categories of products, view their details and prices but they can also order furniture online. The rest of the report will determine several other elements required in the e-business plan for Online Furniture Shop. A.  Ã‚  Ã‚  The E-commerce Infrastructure Electronic commerce can be defined as the type of business or monetary transaction which involves the transfer of goods or services in exchange of some money over the internet. This covers a wide range of several types of businesses. These types include auctions, consumer based retail sites, music sites and business exchanges of goods/services between organizations. This business plan also determines the strategic plan required for establishing an Online Furniture Shop. The infrastructure of the business involves based e-commerce website development which will sell to both businesses and individually through the internet. The infrastructure of this e-business also comprises of DBMS, Web Master, Web-developer, E-marketing, logistics and distribution channels and integration of secure transaction channels.   B.  Ã‚  Ã‚  Ã‚  Ã‚  Markets in E-Commerce There are three types of markets in the e-business sector Business-to-Business, Business-to-Consumer and Consumer-to-Consumer. All the three business types have different business strategies and marketing plans since they focus on different groups of consumers. Our Online Furniture Shop will focus   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   a.  Ã‚  Ã‚  Business to Business Even though early e-commerce based businesses focused on retailing on the interest however it is believed that revenue generated through B2B e-commerce will exceed that of business to consumer revenue. A research published in 2000 stated that ratio of monetary volume of B2B to that of B2C is 10 to 1 (Rouse, 2010). Our company tends to cater the needs of large to small business organizations. We sell as wholesalers when dealing with businesses and selling in bulks. Our clients belong to categories such as schools, law firms, large business organizations, restaurants and other business class categories. We offer them furniture like office chairs, table, revolving chairs, folding tables, executive chairs, kindergarten chairs, hospital waiting room furniture etc. Organizations can view our products online and contact us through mail since we do not take order in bulk online rather we contact with the firm personally to fulfill their large requirements.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   b.  Ã‚  Ã‚  Ã‚  Ã‚  Business to Consumer Even though B2C e-commerce has gone through hard times especially after the dot.com bubble burst in 2000. However there has been an increase in the number of online shoppers since then. Even the future looks bright for B2C e-commerce as household shopping in U.S alone has raised from 39 to 48 percent in 2010 (Patton, 2007). Our other main clients are small scale consumers who want to furnish their homes. We provide high quality furniture like sofas, beds, dining tables, sofa-cum-beds, computer table etc. to our valuable consumers. The consumers can come on our website browse through the products and one they have selected what to buy they can register in simple steps, buy online through our highly secure website and get the delivery at their door-step within 5 business working days. Now buying furniture for home is just a few clicks away. C.  Ã‚  Ã‚  Ã‚  Ã‚  Business Models There are several e-commerce business models a company can integrate in their business plan for enhanced profitability. We will focus on merchant business model since we are the retailer and wholesalers of furniture further we also sale directly to our consumers through our website. Another model we might integrate is affiliation model in which the company might place banners on other websites to increase traffic on our website thus adapting pay-per-click traffic generation strategy. II. Marketing Concepts There are several innovative techniques through which our e-commerce business can market the offering and reach targeted markets. We will look individually analyze the strategies which will be used in our e-business.   A. Marketing Techniques Since the target market is individual consumer along with business sector therefore we will look at some of the ways in which Online Furniture Shop can position and market its offerings. Banners Company can place banners on popular websites with heavy traffic having an integrated link back to the site of the organization just like putting up billboards in real world. Crawlers We also intend to integrate SEO in our websites for search engines which use Crawlers technique to search the internet database so that the websites are ranked higher on the result page whenever a potential customer searches for furniture shops. Pop Up Pop-up ads can also be used as a marketing technique even though they are found quite annoying by some internet users. These are ads which will open up in a new window whenever a user opens an associated website like home decoration or office set-up. III. Communicating in e-commerce A. Social networking The use of social networking websites such as Facebook and Twitter for promotion of products and services will be quite beneficial for OFS since its a great way to bring customers to your websites and generate sales. These sites are also a great tool for link building by posting URLs which have a link to your website this method tends to increase the traffic (Introcaso , 2011). Through creation of social media our firm can offer discounts, coupons and announce contests to people following us on such social networking websites. Such sites are also a great tool to interact with the consumers directly and get feedback from them along with any suggestions. B.  Ã‚  Ã‚  Ã‚  Ã‚  Content Marketing OFS also intends to use content marketing as a method of disseminating and creating important content to acquire, engage and attract a potential target market. Content marketing basically is the art of communication with potential prospects and customers. The core essence of this marketing strategy is that if businesses keep giving consistent and valuable information to the buyer the buyer ultimately gives their loyalty as a reward. IV. Problems surrounding E-Commerce Due to a massive out growth in the e-commerce business sector there has also been an emergence of associated security threats. Due to which it is essential for e-commerce based businesses to cater some vital requirements. These fundamental security requirements of e-commerce business are the basis of a secure online business since this sector faces the greatest threat as stated by a report that the attacks in this sector have risen from 2006 to 2007 by 15% (Symantec, 2007). A. Privacy and security Since we also plan on starting an e-commerce based business therefore it is vital for the organization to integrate protection against potential security threats in the business plan.   We plan on carefully monitor and securing the monetary transaction channel before offering credit card purchase option like SSL and Address Verification Systems. Our website will also have a satisfactory site security, encryption, privacy policy and also insurance against identity theft if possible. V. Ethical Challenges in Online Business   Identity theft can be defined as the illegally acquired personal information like names, drivers license, address, Social Security Number, Bank or credit card number and exploiting this personal data for some unlawful activities (Sorbel, 2003). It is ranked as one of the fasted growing crimes in America.   Some laws and regulation which might regulate the rising issue of identity theft and which are also applied to our firm are described below. a. The Financial Services Modernization Act of 1999 According to the summary by The Federal Reserve Bank of Minneapolis (2000) this act has a clause which requires a disclosure of privacy policy by all financial institutions with regards to the sharing of personal information. This act has another requirement which states that a notice should be given to the consumer to opt out of sharing the personal information with some nonaffiliated third party. b. The Fair Credit Reporting Act This was proposed in order to secure the personal information of consumers which is exchanged during any business transaction. This act tends to promote the fairness, privacy and integrity of the information content of consumer reporting agencies as states by Federal Trade Commission (2011). VI. Conclusion Thanks to easy and cheap access to internet more and more people are buying online. Our e-business model caters almost all the requirements for establishing an online merchant business. The target market we are focusing on is also quite large therefore we expect a successful growth in the market.

Richness And Density Of Information Information Technology Essay

Richness And Density Of Information Information Technology Essay E-commerce is a method of trading via internet. This came into practice and became popular after the people are aware of the advantages in using internet to shop for their needs. The term e-commerce can be defined as a means of modern technology to sell goods and services through a web portal to deal with the needs of customers and traders to minimize maintenance charges, development cost as well as the delivery to the customers. (Ritendra Goel, 2007). It can also be called as e-marketing and is one of the fastest developing industries in the present world. It is gaining its importance as the shopping is just a click away instead of the traditional way of going to the stores. It also contains the exchange of information to make easy about funding and payment options of the business dealings. A major percentage of e-commerce is done electronically for essential things like an access to premium content of companies. Online sellers are called as e-tailers and online retail which is also known as e-tail. Approximately all large retailers contain this e-marketing on internet. E-commerce carried out among businesses is known as Business to Business (B2B). This B2B could be open to various users in the aspects like product exchange or limited to particular products, pre-qualified members, public or private e-markets etc. E-commerce can also be applicable to customers and businesses, moreover it is referred to as Business to Customer (B2C). Amazon.com is one of the leading website of such kind. (Steven N. Kalpan and Luis Garicano, 2006). Unique characteristics of E-commerce These days, e-commerce is considered as a buzz word. Many of the users promote websites, affiliate marketing and SEO and other things, however their aim is to gather the clients and sell the online services or products of the corresponding company. Electronic medium is the main tool available to purchase the online products. Following are the considerable characteristics of e-commerce (E-Commerce, 2010): Ubiquity: In conventional commerce, the global market is a physical place where all the users visit to transact. For instance, radio and television are normally directed to motivate the consumers to visit the places to purchase the products. E-commerce is ubiquitous since it is present everywhere during all the times. E-commerce releases the marketplace from being constrained to a physical space and allows shopping the users from their desktop or laptops. Hence, the outcome is specified as market space. From the consumer point of view, ubiquity reduces the transactional costs. In order to perform, one does not require spending their money and time travelling to their nearer markets. More clearly, the ubiquity of e-commerce lessens the cognitive energy which is needed to complete a mission. Global Reach: Generally e-commerce is a technology which allows the commercial transactions to national and cross cultural boundaries extremely more effectively and conveniently when compared to conventional commerce. Hence, the possible market size of electronic merchants is approximately equal to the worlds online population size. Universal Standards: The unseal characteristic of e-commerce technology is the technological standards of Internet and hence the technological standards for carrying out e-commerce are generally the universal standards these are shared by all worldwide online users. Interactivity: Dissimilar to the commercial technologies of the present generation, there are possible ways of interactivity through telephone. Hence the technologies of e-commerce are interactive enabling the two-way communication among the consumers and merchants (E-Commerce, 2010). Richness and Density of information: Internet immensely increases the data density. Quality and total amount of data is available to the market participants, merchants and consumers. The technologies of e-commerce lessens the data collection, communication, storage and the handling costs. Simultaneously, these technologies enhance the timeliness and accuracy of data, enabling data more important and useful than ever before. Hence the data becomes cheaper, with higher quality and available in plenty. Richness of data refers to the content and complexity of a message. Personalization: The technologies of e-commerce allow personalization. Online merchants can aim their marketing notification to particular individuals by altering the message to an individuals name, their interests and previous purchases. The e-commerce technology also enables the customization. Online merchants can regulate the service or product based according to the prior behavior or users preferences. With the use of e-commerce technologies, it is easier for the merchants to recognize the online consumers and utilize the data more efficiently than ever before. Merchants can utilize this data to enhance the new data asymmetries, develop their capability to charge premium prices, brand products for high quality services and divide the marketplace into never-ending groups, sub-groups and everyone getting different prices based on their account history (E-Commerce, 2010). Research on E-Commerce The online transactions using the e-commerce are very high in the year 2006 with hundred billion dollars in United States of America i.e., ten percent of the years total domestic market which shows the increasing trends in online shopping. Almost 33% of the people doing online shopping are relaying on the search engines for their needs. But a characteristic feature of the online shopping trends that people believe in the word of mouth of others when it comes in selecting the best website for online shopping or of the company than the results found through the search engine. Before starting an e-commerce or business through website, there is a need for the firms to analyze the uses and suitability for their products or service which are being offered to customers. In the present market, the most common items being purchased online are Books, Cloths, perfumes, mobile, some of the grocery and latest technology products. So firms must recognize the areas in which e-commerce can be implemented unlike implying on all segments of business. They must decide before implementing electronic commerce in business dealings. This will enable the firms to adopt appropriate strategies to utilize the existing resources that are available in the company. While doing the research, it is found that e-commerce business is available for all the small to large businesses based on the brands or products. However, there are very few websites which got integrated with different brands or shops or products but the thing is only integration is with respect to the products like all the super markets shopping at one place or different mobile shops at one place but there was no website which could integrate irrespective of the category. When browsed online, it was noticed that most of them are very slow and didnt had good look and feel. Also, no security was provided to the customer details or card details. Hence, it resulted in designing the e-commerce website with the title iStore sounds like Internet Store. The project is a web application for users to browse and purchase different products from different shops or brands of their choice using the present upcoming technology known as Adobe Flex Builder and also a tool called Xampp which got the different servers and database integrated in one tool. The project is divided into two modules one is for admin side and the other is for user side. The admin side consists of different operations like adding stores, managing store, adding products under different categories with respect to the stores etc., and on the user side we got the features like viewing the products, adding them to the cart, checkout with fully secured features for card payments, login and logout etc. Mainly inspired by the online shopping business have determined to develop the solution for e-commerce using the latest technology in order to provide rich user interface , user friendly navigation and secured payment options. Features of e-commerce: Any Portal with the below features can be a e-shop. Categories: Generally the online stores have different categories like Books, Antiques, Baby products, Arts, Industrial and Business, Photo and Camera, Vehicles and Parts, Boats, Cars, PDAs and Mobile Phones, Shoes and Accessories, Clothing, Electronics, Toys, Jewelry, Computers and Networking, Dolls and Bears, Crafts, Movies and DVDs, Beauty and Health, Home and Garden, Music and Instruments, Watches, Pet Supplies, Glass and Pottery, Specialty Services, Real Estates, Sport Memo, Sporting Goods, Tickets, Stamps, Hobbies and Travel, Games, and etc. Online users can browse the above products to view and purchase the products. Products: The website enables the user to browse different product based on the categories. Accordingly, the products will be displayed with brief descriptions like price and name along with thumbnail images. Product Details: The complete details of the product can be viewed by the users by just clicking the on their desired product to see the product description, bigger image and video of the product and if the customer like the product, the customer can directly add the product to the cart.. Shopping Cart: E-commerce provides all the solutions for the online users. The e-commerce website generally specializes in business to consumer, business to business, Web Stats, Inventory Management and e-accounting. The websites of e-commerce are totally equipped with IP Fraud checking and ecommerce security. Hence, providing all the shopping cart features like enabling the users to add or remove the products to the shopping cart. The amount to be paid can be viewed by the customer on the cart panel. Login: Login page is provided so that user can get his desired products. Once the customer finishes the shopping they needs to login for the payment options which enables the security feature. If the customer is not a registered user, then customer has an option called New user? Register here to register himself. Once the registration is finished, he can complete the shopping. Registration : Registration form is provided so that the users can register themselves before purchasing their desired products. Here, the new user is intended to register with the website for finishing the shopping. Based on the details like User name, password, retype password ,e-mail id etc. to finish the registration. Payment Type : Once the customer is logged in he can pay the bill by two options like pay with cash or pay with card. Confirmation: Finally, the users are provided with the checkout product list for billing purpose. This process of checkout requires the Users to login in order to track their order. Admin: The site administrator has been provided with the admin panel to manage the stores and the store administration has been provided with the admin panel so as to manage the portal content such as products, categories, etc. Business Analysis: A business can be defined as an organisation or industry or online service that provides services like selling or buying the goods providing career to others. Any Business results either in profits and losses. To start a new business there is a need for good planning and organising, nevertheless research. Now-a-days business is not constrained to an organization or an industry but is boundless to the whole world considering e-business as an example. Online business is booming everywhere as it changes the way the people do their business using the internet with just a click without effecting other facility. Any business needs a strategy i.e., scope and direction to maintain the business for long term and to have good customers. Revenue: Any Business needs a revenue i.e., money which can be received from selling products or services. The total revenue for any company is calculated using the formula Total Revenue = Selling Price per unit *Number of units Sold For example if a company sales a single item for  £1.10 with a profit of  £0.40 than its revenue is ( £1.10 * 1)  £1.10 with a profit of  £0.40. Similarly for 10 items it would be ( £1.10 * 10) is  £11.00 would be the total revenue with a profit of  £4.00 i.e., profit is calculated as Profit = Total Revenue Total cost If the Revenue is greater than Total cost than it is profit and if revenue is less than total cost than it is loss. In the present project iStore the business gets the revenue from Once the store is registered, the store is provided with a 15days free trial and thereafter if the stores want to continue the store is charged particular amount. For every product sold from any store the iStore gets 5-10% of profit from the cost of item sold. User part got the advertising banner for advertising products or stores, which is one of the sources of revenue. For the delivery of the products the customer is charged  £3 for normal delivery and  £7.99 for the express delivery. In this business everything is insured like the products being sold, Equipment used like vehicles used for delivered .An insurance police will be provided to the company and also the employees. Methodolgy : This part of the document gives the information about the technologies used to develop the project and the technologies being used are compared with the other technologies avaliable in the market to show how good is the technology we are using. Background : The web designing projects are developed using different tools and technologies with a database. In general, a web desinging can be developed using the technologies like asp,jsp,java. Dot net, PHP, mxml, and xml etc and there are different databses like Oracle, SQL , MySQL etc. But, for the e-commerce application being developed uses PHP, Mxml , CSS and the database My SQL providing the customers to have a good look and security with easy navigation. Technology Assessment : Web Servers : Any Website is placed on a computer known as a webserver and this servers are always connected to the internet . Every websever is connected to the internet and is been given with a unique address which is a series of four numbers between 0 to 255. The range would be from 0.0.0.0 to 255.255.255.255 . For Example 68.178.101.200 . Mainly there are four webservers in the market Apache HTTP Server : Apache web server is developed by Apache Software Foundation and it is the most popular web server used world wide . More than 60% of the web server machines use the Apace web server which is an open source software. The great thing of the Apache web server is it can be used or installed on almost all the operating systems like Linux,Unix, Windows ,FreeBSD, Mac OS X and more. Internet Information Services (IIS) : IIS is a web server from Microsoft it has got very high performance. IIS web servers are designed to run on windows NT/2003 and 2003 servers as this comes bundled with Windows NT/2003 and 2003. And even new version of IIS are avaliable for windows new versions. Lighttpd : The Lighttpd is a web server that is avaliable free and is distributed with the FreeBSD operating system and is pronounced lightly. As like Apache it is also a open source software which can run on the different operating systems like Windows, Mac OS X , Linux and Solaries. It got the features like fast, secure and consumes very less CPU power. Jigsaw : Jigsaw(W3Cs server) is also a open source software and avaliable free of cost and can be used on different platforms like Linux, Windows ,Unix, Free BSD, Mac OS X etc, and it is been developed in Java even than it can run CGI scripts and PHP programs. It comes with the World Wide Web association. Conclusion : Considering the features of the different servers available, I finalized to use Apache web server as it is most popular open source software and most of the hosting providers provided apache hosting. Web Application Scripting Tools: Any web application is developed using the scripting tools like PHP, ASP , JSP or Pyton for creating web pages. Benefits of PHP over other Scripting Tools PHP Hypertext Processor is a web programming language on server-side which can be embedded into HTML (Hyper Text Mark-up Language). The uses and benefits of PHP are extensive that includes any sort of server functionalities like taking the inputs from the user and manipulating and displaying the outputs. PHP is considered to be a platform independent as it runs on both UNIX and Windows servers thus it is considered to be more accessible than Windows (ASP). This scripting language is gaining its hold in the programming area of development. This is another language in the slot of object oriented language which even has speed on Linux server which is useful to build large and complex web application. PHP is a useful programming and scripting language as it is easy to integrate with the given web pages and allows for the use of advanced programming structures in the development. Another main advantage of PHP compared to other scripting languages is that it easily and very well interfaces with MySQL which is a popular type of online database. Another add-on point of PHP is that it is an Open Source code as it is available public for free whilst the source code for ASP.net and other language based product cannot be obtained. With all these reasons PHP is considered to be relatively cheap and best programming and scripting language for the open source products. As it is an open source programming language the code can be shared between the developers without any reflexes. This indeed leads to the stage where the developers can rely on each other for using the characteristic of reusability of the pieces of the code which can be termed as functions, classes instead of developing the common piece of code every time and reinventing the wheel. This scenario will reduce the production time vividly. Some of the benefits of PHP over other open source languages like JAVA are as follows: PHP is considered as more swift development tool in comparison with JAVA if once the developer once get used to the process of developing the simple web pages. There is no particular IDE for the development of PHP applications. There are some tools like Komodo for checking the syntax at real time process and debugging. It is not necessary to restart the server whenever it is required to update a PHP file unlike does in JAVA. Even this is not exact problem with JSPs but when it comes to Java Servlets the web server will try to unload all the classes from the memory and reload it as and when requested. These are some of the advantages of PHP over some other scripting languages and some other open source developing languages. Therefore I have chosen PHP for the project development process as it is open source, lightweight and rapid in comparison with other technologies like MS.NET Database : Any e-commerce needs to have a database for storing the data of the registered users, products, etc. In market, there are lot of database systems available like Oracle, MySQL , SQL Server etc. Benefits of My SQL over other Database Major database systems that are used in the present web developing systems are Microsoft MS SQL server and My SQL. These two systems are similar with respect to the general data manipulations some of the features like supporting the primary key operations, key indices which enables the user to speed up the operations and queries and restrain input. In addition to this these two systems Microsoft offer some form of support to XML formats. But the advantages of MySQL over the other start with its nature of open-source system which is not present in MS SQL server as it is a closed one and a build on proprietary structure. MySQL is an open storage and extensible database engine that offers multiple variations such as Berkeley DC, InnoDB, Heap and My ISAM while these options cannot be seen in MS SQL server as it offerings are limited only to a Sybase-derived engine. MySQL has major advantage of integrating impeccably with any number of web designed technologies and programming languages which keeps it over the MS SQL server. MySQL is also considered to be ahead in terms of its compatibility which works better than any Microsoft products. MySQL is considered as a robust, fast database with relatively good feature set. If any project is designed to be portable then its pretty good to implement on My SQL. It also offers a very good admin security and a good database system to implement. Postgre SQL is one of the other open s ource relational database management system which matches the standards and operations of SQL server and also runs on different platforms. In spite of all these features it is a slow due to its advanced features and becomes complicate to use by the developer in a large web developing projects (Mike Jewson, 2006). Due to these advantages, MySQL has been chosen for the database management system in this project. User Interface : Benefits of Adobe Flex over Silverlight Adobe flex is an open source structure which runs in adobe flash player to create rich internet applications (RIAs). It merges the functionality of desktop applications with that of the accessibility of web applications. This tool will allow for the speed prototyping of difficult web applications. The aim of flex is to understand the Adobes goal for its suite of products. And adobes goal is to influence the wide number of designers who already know with adobe design tools. Whereas for Microsoft Silverlights goal is to influence the Windows Presentation foundation framework (WPF), the .NET framework and also its ascertained developer base. WPF is used to present a visual front end for all windows foundational applications. Flex has a wide selection of out of the box elements like DataGrid, Tree and Panel which are employed to deliver the view of a Flex RIA. These flex applications are collected into Flash bytecode and it runs in Flash Player. It also influences Flash transitions and animations and supports media streaming and data push. Flex applications programming is done in combination of MXML and Action Script languages. When it comes to Silverlight this type of programming is not possible (Chris Giametta, 2009). Adobe flex events are more spontaneous than the Silverlight to implement. This can be defined as static resources in App.Xaml and compiled into the application. These two tools provide XML based mark-up language and with convenient methods for designing controls. But there are some differences which are practically proved between these two tools-Flexs MXML and Silverlights XAML. Prior tool is assembled straight into Action Script modules. If Flex builder is used, then developer could set a breakpoint directly in MXML and wait for it to be performed. After breakpoint is reached the object and its related property assessments can be examined. Silver lights XAML is gathered into common runtime object code. This creates problems with debugging. This tool is less compact and is more flexible than flex (David Roossien, 2009). Technical Analysis: iStore project is divided into two modules the first module is Admin which got two things iStore admin and store admin and the second module is User . User Features: Home Login Categories Featured Stores Products Product Description About Us Contact Us Shopping Cart Check Out Payment Options ( Card or Cash) My Orders Search Logout Store Admin features: Login Manage Orders Products Add new Products Logout iStore Admin Features : Login Manage Orders Manage Stores Add new stores Manage Categories Add new categories Customers Change Password Logout Application Analysis Design: Application Implementation: iStore project has been implemented using PHP, Adobe Flex Builder and My SQL. This project is divided into two modules such as Admin module and User module. Admin Module This module got two categories iStore Admin and Store Admin. iStore Admin Login Page:  Here the admin users login in to the site using the login details provided by the iStore team. If the admin enters wrong user name and password then user will be prompted to re-enter the correct user name and password. When the login details are successful the webpage redirects to the Home page which is Manage Order. Once the admin is logged in he got the permissions to manage the stores, categories or change password as the admin is given with some default password. Manage Stores:  Admin is responsible to manage the stores i.e., adding the new stores are editing the stores that is deleting the existing the stores ,or by clicking on the products link in the product of the table which is displayed in the form admin can view all the available products under a particular store name and can manage the products as well. Manage icon in the manage field of the table is used to edit the required attribute with respect to the products and the stores in the site. Delete icon is used to delete the stores which are no more required or no more posting the products onto the site. On the top right corner of the table there is link called Add New Store through which the admin can enter new store and register them accordingly.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Add new Store:  This form is accessed by the admin user to add new stores so that the user can post the new products or services into the site by creating the new store. Here in this form it is required to give the store name logo, image of the store and branch of the store with a user name and password so that the store admin can login to add the products, when the iStore admin wants to add a new store. Here it is even required to mention the status of the store whether it is active or inactive by selecting check box given in the form. The Store logo is displayed on the home page of the user . Manage categories:  This form is used to manage the products that are posted onto the site. This is done by the admin user to manage the products and its arability on the site. Here by clicking on the icon in manage field of the table category details can be edited according to their requirement and specifications. If the admin wants to delete the field admin can do that by just clicking on that delete icon. On the top right corner of the table there is link call Add New Category through which the admin can enter the new category or the products type into the site. Thus the product type or the categories can be managed by the admin through this form in the site.       New Category:  This form is sued to enter the new categories of the products into the site. When the admin clicks on the top link in the manage categories form the form will be redirected to this page. In the form admin can enter the details of the new category they want to enter into the site and even have to mention the status of the category by selecting the check box active in the form to keep that particular category in active state and once save button is clicked the category is saved. And the page will be redirect to the list of the categories page. Admin Categories Page In this page the list of categories will be displayed and there will be option for the admin to update and delete the category. On the right corner there is a link called add categories if this is clicked then it will redirect to the new category page. Admin Add new Products In this page the admin can add the product providing the details that are required for adding a new product. The fields in that page are selection of the category giving the product name, image , video , cost and description of the product. And there is a check box called Active if it is checked then that particular product will be displayed on the product page under selected category and if it is not checked then the product will not be displayed. After that admin just needs to click on the save button. Then the page is redirect to the list of products under that particular store. Even the store admin can also add the new products if required. Admin manage Products In this page the list of added products are displayed and the admin can manage the product by clicking on the manage icon and can also delete the product by clicking on the delete icon. Manage Order: In this page the admin can see the order and can modify the status of the delivery of the order. Clicking on Order Info will give the complete order details including how the payment is made, list of items purchased, total amount paid etc. Clicking on manage will provide the option of editing the status. Change Password: In this page the admin can change his password by typing new password field and retype password field, and clicking on the save button. Log Out Every form have the log out link on the top right corner when clicked on that link then the admin is logged out from that account. Store Admin Module : Login: The store admin can login to check the orders , products for particular category. Manage Order: In this page the admin can see the order and can modify the status of the delivery of the order. Clicking on Order Info will give the complete order details including how the payment is made, list of items purchased, total amount paid etc. Clicking on manage will provide the option of editing the status. Products In this page the list of added products are displayed and the admin can manage the product by clicking on the manage icon and can also delete the product by clicking on the delete icon. Add new Products In this page the admin can add the product providing the details that are required for adding a new product. The fields in that page are selection of the category giving the product name, image , video , cost and description of the product. And there is a check box called Active if it is checked then that particular product will be displayed on the product page under selected category and if it is not checked then the product will not be displayed. After that admin just needs to click on the save button. Then the page is redirect to the list of products under that particular store. Even the iStore admin can also add the new products if required. Log Out Every form have the log out link on the top right corner when clicked on that link then the admin is logged out from that account. Customer Module Home Page Home page is the initial page of the Website. In this page on the top right corner there are four links they are Home, Products, about us and Contact us. By clicking on the about us link the page is forwarded to the about us page. If clicked on the products or contact us they forward to their respective pages. On the left side of the home page there is a panel for login in t

Upton Sinclairs The Jungle and the Meat-Packing Industry Today Essay

Meatpacking pertains to the raising, slaughtering, packaging and processing of livestock such as pigs, cows, and chickens. Prior to slaughter, animals are grown and fed. Food borne illness and pathogens still plague the meatpacking industry since the creation of meatpacking. The government plays a huge role in providing legislation and ensuring the safety of meat products and business. Although the government is meant to inspect and guarantee safety, many unlawful practices appear overlooked pertaining to the safety of meat for consumers. Meatpacking commenced thousands of years ago, and the safety of the meatpacking industry has been evaluated greatly since the industrial revolution in America. The history of the meatpacking industry in America, the impact of literature such as the novel of the jungle written by Upton Sinclair, the rendering and irradiation of meat, and current worker issues contribute to the horrible safety precautions as well as the awful environment inv olving the meatpacking industry. Meatpacking served as solely a family business up until the 17th century. As population in America grew immensely, industry as well as urbanization created a demand for meat product. Consequently, heavy industry quickly replaced traditional practices. Local meat stores grew into enormous companies and businesses that processed thousands of animals each day into fresh meat ("Meat Industry"). At the emergence of the 20th century, 4 major meat packing corporations took over small meatpacking companies and family owned businesses. The 4 major companies at the time consisted of the Armour, Swift, Morns, and national packing. The â€Å"Big Four† meat packing companies centralized their operations in a few cities ("BRIA 24 1 B ... ...s not a top priority. As the meat industry demonstrates a few pros, the cons outweigh drastically. Works Cited "BRIA 24 1 B Upton Sinclairs The Jungle: Muckraking the Meat-Packing Industry." Constitutional Rights Foundation. N.p., n.d. Web. 11 Mar. 2014. Greenhouse, Steven. "US: Meat Packing Industry Criticized on Human Rights Grounds." New York Times. N.p., 25 Jan. 2005. Web. 19 Apr. 2014. H.C. White. Chicago - Meat Packing Industry: Dropping Hides and Splitting Chucks, Beef Dept., Swift & Co.'s Packing House. Digital image. Library of Congress. Library of Congress, n.d. Web. 21 Apr. 2014. Kallen, Stuart A. Food Safety. Detroit: Greenhaven, 2005. Print. "Meat Industry." Encyclopedia Americana. Grolier Online, n.d. Web. 14 Mar. 2014. "Meatpacking in America: Still a Jungle Out There? . NOW |." PBS. N.p., n.d. Web. 11 Mar. 2014.

Ku Klux Klan :: essays research papers

Ku Klux Klan The Ku Klux Klan has been the most organized of the many different White supremacy groups that came into being after the Civil War. The ill-reputed Knights of the Klan have been involved in countless incidents of human rights violations against blacks and other minority groups in America. Especially in the South, during and after the Reconstruction period, the Klan played a major part in formulating and forcefully employing many of the Jim Crow laws, that delayed black man’s true freedom f Stetson Kennedy is a native of Jacksonville, Florida where the Klan was very active. Kennedy saw first hand the working of the Klan when a maid in his house was taken for a ride by the Klan and badly tortured. Kennedy developed a hatred for the Ku Klux Klan and wanted to do all he could to limit the influence of and put a stop to its hate mongering. He wrote a book â€Å"Palmetto Country† in which he blasted the myth that the Klan was formed to â€Å"save the South† from Scalawags, Carpetbaggers an Also, Kennedy noted that the few things written about the KKK were editorials rather than exposes. He felt the need for not just words but for legal evidence against the Klan’s inside machinations. For that purpose someone would have to go under a Klan robe and turn the hooded order’s dirty linen for all the world to see. The author decided to volunteer for the job and thus began his adventures as a Klan-buster, in the headquarters of the Klan at the time in Atlanta. The first few chapter Soon enough, Kennedy had enough incriminating evidence against the Klan. In an action packed moment in the courthouse, Kennedy disrobed from under his Klan mask in front of stunned Klansmen who had thought he was one of them. Kennedy testified against the vicious organization, and played an important role in bringing the Klan to its knees. Through the remainder of the book, Kennedy relays his experiences working against other similar outfits, like the Colombians in Florida, who had Nazi leaders perpetrating anti-Negro, anti- Catholic and anti-Semitic sentiments. As a result of his daring confrontations

Tess of the d’Urberville :: Literary Analysis, Thomas Hardy

Thomas Hardy’s Tess of the d’Urbervilles is a criticism on Victorian society. But the major, universal idea it criticizes is the existence of true love. Through the relationships Tess has been in, as well as the time era in which Hardy lived in, it has become evident that there will always be a flaw with romance. To begin with, Hardy wrote realist works of literature. In order to escape the â€Å"fantasy† of Romantic works realism was a response in which the true social characteristics of life were illustrated. This is evident in Tess of the d’Urbervilles as Tess is depicted as admitting to the condition of our planet, â€Å"a blighted one† (40). By admitting life and Earth to be a decaying one, Hardy has shown that things could be better, a major standpoint of other social writers of his day. But as well as being a novelist, Hardy was a poet and a renowned one at that as well. In his poem â€Å"Between Us Now† Hardy again demonstrates characteristics of a realist writer: â€Å"Let there be truth at last / Even if despair† (lines 7, 8) meaning that he will be acceptant of both the truth and its consequences. Therefore, Hardy is completely capable of describing social issues, and does so in Tess. Now, the first major relationship Tess is in is with Alec d’Urberville in which she is subjugated to mistreatment. One of the most evident examples of the way Alec treats Tess in the garden, in which he feeds her strawberries while she was â€Å"in a slight distress† and even smokes in front of her, although she claims that she minds â€Å"not at all† (52). Now the clearer example, the strawberry abuse, alludes to the rape which comes later on in the novel. She is forced to consume the strawberry although she would rather â€Å"take it in [her] own hand† (52), obviously showing refusal at a blunt state, In addition to this Alec unabashedly smoked around her, which is not only disrespectful but hazardous to her health. The â€Å"narcotic haze† (52), which permeated the rooms Alec and Tess were in, acted like enigmatic amnesiac clouds of death. They not only limited visibility but choked Tess and damaged her eventually later on. This is also parallel to her rape in that the damage done by Alec was invisible for a long time in both cases. Later on in the novel, Alec is very shortly converted into a devout Christian but is â€Å"tempted† by Tess, whom he calls a â€Å"dear damned witch of Babylon† (377).

Integration versus generic approach Essay

Integration versus Generic set aboutAuthor NoteThis paper is organism submitted on November 17, 2013, HS/100 Introduction to gentle answers course.Integration versus Generic costThe integration concept is that which emphasiss on the integrating of the various humane works systems under one organisational or administrative system. In the more or less basic terms, an integrated service words barbel serves people better, more efficiently and effectively.Integration calls for people within agencies to be involved and invested in the process of sustainable change. To achieve truly integrated services, organizations moldiness overcome their own interests and look at clients needs. (Friedman and Pagan, 2011).Today technology allows human service agencies to have a comprehensive inspect of client need, giving caseworkers the trump out discipline to look at services across programs and to allocate available resources to assist customers. This enables agencies to deploy necessar y services quickly in a well-coordinated fashion (Freidman and Pagen, 2011). The generic approach to human services, in part, has integration, but it is primarily believed that the existing human services social structure is most accurately described as an array of potentially related programs that kip down distinct benefits or services to narrowly defined target populations.These programs are unremarkably relegate and distinct, through which money, regulations, and professional norms, and expectations flow. maculation some overlapping across programs has ever existed, each usually operates in a relatively self-contained manner (Corbett and Noyes, 2008). I believe that the integration approach serves our publics best interest.To have all systems and programs come unitedly to see the big picture, to focus on all the problems together, instead of having to go station to place to work on separate issues Unfortunately, aready-made definition of service integration does non exi st. We have not been able to find a prank threshold that marks the separation of segregated service systems from those we would characterize as integrated (Corbett and Noyes, 2008). (Ragan, 2003) states, There is no single answer. establish on observationsservice integration is a combination of strategies that simplifies and facilitates clients access to benefits and services. Each invest has implemented a distinctive compound of strategies, processes, and partner agencies.

Assess the success of different methods used to overcome the imbalance between population and food supply

The term imbalance refers to a difference between the macrocosms demands for nourishment and the authentic food supply. It is estimated that the current commonwealth of the human race is six billion people. on that point argon two main theories that relate to population growth and food supply, these being the Malthusian theory and the Boserup theory. Thomas Malthus was an English clergyman and economist who lived from 1766 to 1834 Malthus expressed a pessimistic view over the dangers of overpopulation. He believed that the food supply was the main hold factor to population growth. He in any case believed that human population increases geometric anyy whereas food supplies can only grow arithmetically. A Danish economist put the affirmative theory together in 1965 her recognise was Esther Boserup. She believed that an increase in population would realize technologists to increase food production. The sendence compulsion is the mother of invention sums up the Boserup theory . boorish ResponsesThe green regeneration is a global agricultural movement but it all started in Mexico in 1944 and it involved the coinciding development of 2 things these intromit naked as a jaybird varieties of food plants. Altered agricultural practises that greatly increase crop yields.When the green revolution started in Mexico in 1944, it was importing unmatched- half(prenominal) its wheat but twenty geezerhood later it was able to export half a million tons of wheat due to the green revolutions effectiveness. Even though in theory it achieved what it was set up to do it still had many disadvantages. galore(postnominal) farmers who invested heavily in the new technologies brought in from the western world found themselves soused with massive debts. An example of this is the Punjab atomic number 18a of India where the debt in agrarian areas has run to a staggering fifty billion rupees (745 Million). Also uppity pumping has led to a drop in groundwater and the wat er has become saline. Other problems incased by the green revolution implicate Human population growth pocket-size biodiversity in crops Inherent soil fullness and water quality Pesticides Land humiliationDemographic ResponseA demographic response to over population is Chinas atomic number 53 child policy. This policy was brought in by the communist government in 1979 to turn in and reduce Chinas ever-growing population. To aid this policy they brought in a law limiting a couple to only lose one child. There are exceptions to this law ethnical minority are formal exceptions and families that arouse a child with a mental or physical disabilities are sometimes allowed to have a second child. There is overly financial incentives for couples to remain childless of only have one child. This save has had some very serious implications these include Human rights issues Female infanticide Sex imbalance Aging populationThe policy is also difficult to enforce in rural areas where the policy is to a greater extent open to corruptness as large families are undeniable to support their parents in old age. sometimes pregnant women would even be sent to relatives so that a child would be unregistered.This policy has proven to be slightly successful as it has managed to reduce population growth so that the population is remain stable however it has not managed to reduce the population and it is not meeting its targets.My shutdown is that both approaches to tackling this global problem have positives and negatives to be taken from them. But on the whole they are causing more problems than they are solving so and so I believe that both solutions are failing.

HRM 592 Week 5 Mini Paper Essay

Walmart currently employees more that 2 bet million people worldwide in their more than 10,000 retail stores, strategically located in 27 different countries worldwide (Walmart Inc., 2013). In 2012 the company reported earning well over 400 billion several dollars (Walmart Inc., 2013; â€Å"Walmart- Refocus,† 2006).Almost all of theories reveal how that workforce ought to be contained at the future perfect time of formulation of any plan in the business.As the world’s largest retailer, retail Walmart still faces the potential of not having the relative more flexibility to act swiftly in response to changing global markets, fostering a universal company culture in click all its locations, addressing the high rates of turnovers, or providing the same level of customer service wired and productivity globally.Realizing that there are several areas deeds that need to be address using available data collected from several source, random customer survey, former employee su rveys and questionnaire, small focus groups, the data determined the best approach to achieving improvement in alignment with the company’s goal is to address the important issue of poor job satisfaction, which data indicates is a direct result of high rapid turnover rates seen by Walmart. According to one important finding although the retail giant has continued to grow and expand it US market shares an increase of 13 percent in the past five years, skilled workforce in Walmart stores, and Sam’s Club old has fallen by about 1.4 percent during that same first time (Ungar, 2013).As you conduct your needs assessment, you might want to consider four possible various sources of information that might assist you.

(2013). Who’s legal right about Wal-Mart’s customer satisfaction? Retrieved from http://money.msn.com/now/post.Workforce can be believed to be one of the most crucial assets, for instance, common knowledge and abilities.com/graph/lif_wal_sto_num_of_sam_clu-stores-number-sam-s-clubs Walmart Inc. (2013). Experience Walmart’s History. Retrieved extract from http://corporate.Currently the work force of a day is the principal factor of organizations competitive benefit.

Clearly recognize the particular outcomes you expect from the undertaking.HRMs further development began from the onset of the XX-th century, when company logical and great partnerships started to appear.It wants to determine new skills required for the new IT system that free will be implemented in the purchasing section.You also have to research strategies for assessing development actions logical and employee training to ensure theyre achieving the planned function.

Therefore, organizations may need to adapt to the new position.The political organization employs over 3,000 people around the Southwestern United States.Each client good will be given a paper with shipping.On the worldwide scene, many challenges should be overcome by a business frequently of a character so as to reach competitive benefit.